"As many of our target audience move to social media to consume content, it’s important we shift our media mix into the social space as well. Twitter provides us with the reach and scale to engage with consumers, especially in markets like India, Australia, and Indonesia."

"At Volvo, we’re constantly looking to innovate and evolve. This includes testing new units and creative assets. For our Summer Sales Event, we rolled out an awareness program via our great video content. We’re excited by the success of this strategy and will continue to employ it in the future."

“Our guests don’t get a quicker response tweeting to our Hilton Help (@hiltonhelp) Twitter account. We want to be available to the customer wherever they are. It just comes down to customer preference — and monitoring it all."

"Twitter is a real tool for engaging people and generating experiences. That is why we integrate the platform in each of our campaigns, particularly our 360° brand activations, which combine a powerful reach with a presence on the ground."

"Twitter and Tic Tac both have simplicity and freshness as part of their brand DNA Users visit Twitter to get fresh content every day, every hour, and even every second. Freshness is at the heart of the Tic Tac global brand, so Twitter was the perfect partner to help us …

"Twitter allows us to seize the moment. We were able to hijack high-volume search trends such as the new Bond movie, and engage in the user conversation. We were also able to target the working demographic through hashtags such as ‎#MondayMotivation, which we were unable to do through other platforms."

"Twitter was the perfect channel for our ‘Spectre’ takeover. Its live nature enabled us to effectively execute ‎#TheThrillOfTheChase. This helped us to tell the Jaguar story to more people and increase traffic to our site, where users would see how the C-X75 has inspired our whole product range."

"The very first implementation of Twitter’s First View tool is a small part of our journey to connect to our consumers. The results are very fantastic in all metrics, and above all, its outstanding performance supported the campaign across all digital platforms very well."

"This operation, with its unique creative concept and a media strategy that was in perfect harmony with the agility of the Twitter platform, was a record in engagement for Xbox!”

"Twitter definitely helped us to own the conversation. We could interact closely with users, and that helped to drive the campaign and make it successful.”

"Twitter is an ideal partner to Actimel. By helping us ahead of and during the campaign, Twitter enabled us to breathe life into our brand's new positioning and to engage consumers with our message."

"By syncing up radio and Twitter communication in real time, we achieved considerable reach, with the boxes being unlocked in record time. The ‘shareability’ of Tweet to Unlock helped us increase engagement rates among our Twitter audiences."

"The objective was to create awareness about our sponsorship and to convey the excitement of the Toyota brand. We wanted to bring together Toyota and one of the country’s biggest football matches. The campaign on Twitter helped us become part of the big conversation.”

"First View gave us reach into most of the Saudi community on Twitter. What’s more, the Conversational Video Card really allowed us to secure engagement and find a way to communicate directly with the user. Combining all the tools together exceeded our expectations.”

"TEB is among the most innovative banks, thanks to projects that are ‘firsts’. We also make use of ‘firsts’ in the launch and promotion of our projects. We were delighted not only to be the first finance brand to use First View, but also to achieve very successful results."