“Storytelling is our passion. This shines through in our short show trailers — the perfect content for First View. This advertising tool by Twitter is a wonderful opportunity for us to generate buzz and get the conversation going on the topic of our new series, ‘The Story of God’ with …

"The Spanish Basketball Federation has found the best partner in Twitter to implement its content digitization strategy and to expand its fan base, with the purpose of promoting women's basketball in Spain. We have managed to help our competition and its players receive the recognition they deserve thanks to an …

"Twitter provided a platform to have a two-way dialogue with our consumers and really engage with them in a more personable way that most traditional media channels cannot deliver."

"Twitter and Tic Tac both have simplicity and freshness as part of their brand DNA Users visit Twitter to get fresh content every day, every hour, and even every second. Freshness is at the heart of the Tic Tac global brand, so Twitter was the perfect partner to help us …

"Twitter allows us to seize the moment. We were able to hijack high-volume search trends such as the new Bond movie, and engage in the user conversation. We were also able to target the working demographic through hashtags such as ‎#MondayMotivation, which we were unable to do through other platforms."

"Twitter was the perfect channel for our ‘Spectre’ takeover. Its live nature enabled us to effectively execute ‎#TheThrillOfTheChase. This helped us to tell the Jaguar story to more people and increase traffic to our site, where users would see how the C-X75 has inspired our whole product range."

"The very first implementation of Twitter’s First View tool is a small part of our journey to connect to our consumers. The results are very fantastic in all metrics, and above all, its outstanding performance supported the campaign across all digital platforms very well."

"This operation, with its unique creative concept and a media strategy that was in perfect harmony with the agility of the Twitter platform, was a record in engagement for Xbox!”

"Twitter definitely helped us to own the conversation. We could interact closely with users, and that helped to drive the campaign and make it successful.”

"Twitter is an ideal partner to Actimel. By helping us ahead of and during the campaign, Twitter enabled us to breathe life into our brand's new positioning and to engage consumers with our message."

"By syncing up radio and Twitter communication in real time, we achieved considerable reach, with the boxes being unlocked in record time. The ‘shareability’ of Tweet to Unlock helped us increase engagement rates among our Twitter audiences."

"The objective was to create awareness about our sponsorship and to convey the excitement of the Toyota brand. We wanted to bring together Toyota and one of the country’s biggest football matches. The campaign on Twitter helped us become part of the big conversation.”

"First View gave us reach into most of the Saudi community on Twitter. What’s more, the Conversational Video Card really allowed us to secure engagement and find a way to communicate directly with the user. Combining all the tools together exceeded our expectations.”

"TEB is among the most innovative banks, thanks to projects that are ‘firsts’. We also make use of ‘firsts’ in the launch and promotion of our projects. We were delighted not only to be the first finance brand to use First View, but also to achieve very successful results."

"The opportunity to take our dominant messaging as the number-one driver in golf to a wider Sky and Twitter audience, at a time so crucial as The Masters, was one that we could not turn down and we are delighted to have had such a positive campaign."