Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.
"A person following someone on Twitter is a more qualified lead, compared to other social media marketing channels. There’s a direct correlative relationship between who we want to target and our ability to reach them via Twitter."
"The Promoted Trend using #MOGER was perfect for kick-starting conversations. Twitter boosted engagement with our audience with real-time match highlights and changing room updates. Most importantly, it helped create massive engagement through the Poll Cards, allowing our audience to participate and support their favourite team."
"Our goal for this campaign is to tap into the anticipation of giving and opening gifts during the festive season and Twitter’s Instant Win feature allows us to surprise our fans while helping to find a cure for children’s brain tumours."
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