Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.
"Live-streaming on Twitter, supported by a phased campaign and a variety of creative formats, enabled Emaar to invite a global audience to Downtown Dubai for NYE 2018. By sharing our celebration, we inspired new audiences with the wonder of the Burj Khalifa and the beauty of Dubai."
"The targeting functionality, creative optimisation, and platform insights that Twitter provides, allowed for us to produce a smart, efficient, dynamic campaign. In a fast paced, competitive industry, such assets are integral. Twitter became the central focal point, the key environment, in which the Super 6 jackpot drop was celebrated."
"A person following someone on Twitter is a more qualified lead, compared to other social media marketing channels. There’s a direct correlative relationship between who we want to target and our ability to reach them via Twitter."
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