Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.
"At Volvo, we’re constantly looking to innovate and evolve. This includes testing new units and creative assets. For our Summer Sales Event, we rolled out an awareness program via our great video content. We’re excited by the success of this strategy and will continue to employ it in the future."
"A followers campaign helps us build awareness around the brand within our target audience. Twitter accounts for nearly half of our app downloads."
"Today more than ever, our audience of enterprise-level executives and key decision-makers is on Twitter. The platform has outperformed other social channels, making it the most cost-effective and successful part of our overall content marketing strategy."
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