"The targeting functionality, creative optimisation, and platform insights that Twitter provides, allowed for us to produce a smart, efficient, dynamic campaign. In a fast paced, competitive industry, such assets are integral. Twitter became the central focal point, the key environment, in which the Super 6 jackpot drop was celebrated."

“Twitter is a unique platform that allows campaigns to reach a wide, yet tailored audience."

“We wanted to introduce Sharelines as a way to effectively communicate the personality behind a story, in 140 characters or less. Giving the user the ability to quickly share up to three different views without batting a lash was an easy sell for the newsroom, and a great way to …

"Using photos from our real-life users helps our content stand out."

"A person following someone on Twitter is a more qualified lead, compared to other social media marketing channels. There’s a direct correlative relationship between who we want to target and our ability to reach them via Twitter."

"Of all the channels we used to promote our marketing guide, Twitter’s Promoted Tweets were far and away the winner in terms of driving the most downloads at an affordable cost."

"We’ve seen a 10x return on our investment with Twitter Ads."

"Not only have we seen a 104% increase in engagements on Twitter since we ran our campaign, but the new followers have driven results off-Twitter too: Compared to the average social visitor, users who come from Twitter spend more time on our website and visit more site pages."

"Twitter has been the most effective platform by far in terms of generating quality leads for our business."

"Twitter offers a unique value proposition for us because our customers are active users and on their phones 24/7. Twitter’s conversion reporting is also really clear. The interface was so easy to use, we set up the campaign less than a day after the idea came up. Overall, Twitter’s a …

"By targeting an existing audience that’s already shown an interest, we’re able to connect with people who are more likely to purchase."

"The Twitter Ads interface is intuitive - it’s a great user experience."

"Twitter is the perfect platform for showcasing our brand’s personality. The product sets the stage for people to interact with our brand in an authentic way."

"The most impactful thing to come out of our Twitter campaigns has been huge clients from a wide variety of industries, such as Apache, Citrix, Subaru, Unilever, and over forty state governments."

"Twitter is all about real-time, value-added news sharing in order to attract, engage and eventually convert audiences."