"The opportunity to take our dominant messaging as the number-one driver in golf to a wider Sky and Twitter audience, at a time so crucial as The Masters, was one that we could not turn down and we are delighted to have had such a positive campaign."

"A followers campaign helps us build awareness around the brand within our target audience. Twitter accounts for nearly half of our app downloads."

“Our guests don’t get a quicker response tweeting to our Hilton Help (@hiltonhelp) Twitter account. We want to be available to the customer wherever they are. It just comes down to customer preference — and monitoring it all."

"Using photos from our real-life users helps our content stand out."

"A person following someone on Twitter is a more qualified lead, compared to other social media marketing channels. There’s a direct correlative relationship between who we want to target and our ability to reach them via Twitter."

"Of all the channels we used to promote our marketing guide, Twitter’s Promoted Tweets were far and away the winner in terms of driving the most downloads at an affordable cost."

"We’ve seen a 10x return on our investment with Twitter Ads."

"Not only have we seen a 104% increase in engagements on Twitter since we ran our campaign, but the new followers have driven results off-Twitter too: Compared to the average social visitor, users who come from Twitter spend more time on our website and visit more site pages."

"Twitter has been the most effective platform by far in terms of generating quality leads for our business."

"Twitter offers a unique value proposition for us because our customers are active users and on their phones 24/7. Twitter’s conversion reporting is also really clear. The interface was so easy to use, we set up the campaign less than a day after the idea came up. Overall, Twitter’s a …

"By targeting an existing audience that’s already shown an interest, we’re able to connect with people who are more likely to purchase."

"The Twitter Ads interface is intuitive - it’s a great user experience."

"Twitter is the perfect platform for showcasing our brand’s personality. The product sets the stage for people to interact with our brand in an authentic way."

"The most impactful thing to come out of our Twitter campaigns has been huge clients from a wide variety of industries, such as Apache, Citrix, Subaru, Unilever, and over forty state governments."

"Twitter is all about real-time, value-added news sharing in order to attract, engage and eventually convert audiences."