"As many of our target audience move to social media to consume content, it’s important we shift our media mix into the social space as well. Twitter provides us with the reach and scale to engage with consumers, especially in markets like India, Australia, and Indonesia."

"Twitter is an ideal partner to Actimel. By helping us ahead of and during the campaign, Twitter enabled us to breathe life into our brand's new positioning and to engage consumers with our message."

"By syncing up radio and Twitter communication in real time, we achieved considerable reach, with the boxes being unlocked in record time. The ‘shareability’ of Tweet to Unlock helped us increase engagement rates among our Twitter audiences."

"We find Website Cards particularly effective, because you can put a visual and a strong call to action along with the link, and you can include some extra text on the card."

"There is no better way to communicate with our brand ambassadors and their audiences than Twitter Ads. It provides a non-invasive way for us to get our message across to new audiences."

"Of all the online marketing channels we’ve used we found Twitter’s targeting capabilities by far the most accurate and the best."

"We wanted to see business results from our investment with Twitter Ads. With this campaign, we felt we were able to achieve this."

"A followers campaign helps us build awareness around the brand within our target audience. Twitter accounts for nearly half of our app downloads."

"We make our choice of digital media based on where our target audience like to spend their time and Twitter is a natural part of the media mix. We optimize the media mix and budget allocation based on the ROI calculations. Twitter has established its place in our media mix."

"The Sufferfest brand was built in social media and this is where it lives. We found that Twitter ads constantly engaged our audience well above other platforms."

"Twitter allows us to reach a target audience very likely to download our app and helps us achieve fast and effective results. No doubt this is one of the best marketing platforms we have used to drive app installs and we will continue to do so in the future."

"The immense targeting capabilities, international reach, and reporting that tie to our analytics platform have made Twitter a great partner in TripCase’s marketing strategy."

"Twitter has become our main marketing channel to promote wazypark. It allows us to generate app downloads at a very low cost and increase app usage."

“Twitter was chosen as the best platform to deliver a live and open conversation, with people engaging and sharing the live stream.”

"We chose Twitter because the platform allows us to reach out to anyone very easily. We also liked the simplicity of the format, which makes it high-impact, and that our cost-per-click was at least half that of other social channels."