"The Christmas season is always fiercely competitive, so we needed to communicate New Look’s range, price, and quality to shoppers and partygoers in a unique way. Our agency ‎@Performics developed a Twitter campaign that allowed us to do just that while showcasing New Look’s spirited and sociable brand identity."

"Twitter was the perfect platform to generate conversation around an iconic nameplate that people love and appreciate. The campaign results exceeded all of our expectations. We saw an increase in online share of voice and reach. The Mustang is now one of the most recognized car brands in Africa."

“As a young brand, we love to be first in our sector to use new, innovative activation tools. Having only launched our social media feeds in late 2015 to get to work with Twitter on this and get the results we achieved was a big success."

"Because we’ve grown our follower base, we’ve seen a big increase in customer interaction with our Twitter account. When we RT a question, we’ll often have at least 10-20 customer responses."

"Twitter has been a fantastic generator of new customers for Zeel. Not only have we been able to reach our target audience effectively, but we found that Twitter users who find Zeel through our App Install ads are much more likely to make an immediate purchase."

"Choosing Twitter’s targeting by followers with a focus on mobile, allowed us to strategically retarget users on-the-go. So when ready, they completed event registration later via their desktop computers."

"Twitter is a live, public channel with immediate, effective content that goes right to the point."

“Twitter gives us an organic reach more than any other social media platform. It’s the fastest and most effective way for us to establish conversations with prospects and connect with influencers.”

“We saw a very high retention rate from the users we acquired on Twitter. We also see two to three times more engagements on Twitter compared to most other platforms.”

"Generating new readers and customers can be costly but we found that Twitter was a great platform to reach our target audiences on a large scale."

“Twitter was noticeably strong for raising brand awareness, reaching almost 10 times the number of people and generating almost 20 times the number of clicks as other platforms.”

"Twitter is the best source for consuming and sharing content. We chose Twitter because we could easily target and deliver relevant content to the right audience.”

“Videos feature regularly on our feed as we find these are a great way to tell a story. We then turn these videos into promoted campaigns to increase our reach and grow our following.”

“Twitter is a unique platform that allows campaigns to reach a wide, yet tailored audience."

“The main objective for our Twitter campaigns was to acquire new customers, but we were able to gain new followers and inform our current customers of new products in the process.”