“Twitter is a unique platform that allows campaigns to reach a wide, yet tailored audience."
“Our guests don’t get a quicker response tweeting to our Hilton Help (@hiltonhelp) Twitter account. We want to be available to the customer wherever they are. It just comes down to customer preference — and monitoring it all."
"One of the big challenges for any Communications team in the retail industry is to demonstrate the impact of our social media activity on in-store sales. 360i answered the brief perfectly with the Lidl Social Price Drop. On Saturday 26th November we sold over 40,000 Deluxe Lobsters – more than we’ve ever sold in one day. With no other form of marketing, we were able to determine that the results were driven purely by social."
"Because we’ve grown our follower base, we’ve seen a big increase in customer interaction with our Twitter account. When we RT a question, we’ll often have at least 10-20 customer responses."
"Twitter has been a fantastic generator of new customers for Zeel. Not only have we been able to reach our target audience effectively, but we found that Twitter users who find Zeel through our App Install ads are much more likely to make an immediate purchase."
"Choosing Twitter’s targeting by followers with a focus on mobile, allowed us to strategically retarget users on-the-go. So when ready, they completed event registration later via their desktop computers."
"Twitter is a live, public channel with immediate, effective content that goes right to the point."
“Twitter gives us an organic reach more than any other social media platform. It’s the fastest and most effective way for us to establish conversations with prospects and connect with influencers.”
“We saw a very high retention rate from the users we acquired on Twitter. We also see two to three times more engagements on Twitter compared to most other platforms.”
"Generating new readers and customers can be costly but we found that Twitter was a great platform to reach our target audiences on a large scale."
“Twitter was noticeably strong for raising brand awareness, reaching almost 10 times the number of people and generating almost 20 times the number of clicks as other platforms.”
"Twitter is the best source for consuming and sharing content. We chose Twitter because we could easily target and deliver relevant content to the right audience.”
“Videos feature regularly on our feed as we find these are a great way to tell a story. We then turn these videos into promoted campaigns to increase our reach and grow our following.”
“The main objective for our Twitter campaigns was to acquire new customers, but we were able to gain new followers and inform our current customers of new products in the process.”
"We find Website Cards particularly effective, because you can put a visual and a strong call to action along with the link, and you can include some extra text on the card."