"A followers campaign helps us build awareness around the brand within our target audience. Twitter accounts for nearly half of our app downloads."

"#WhenItRainsItPours was a great success for London Pride in a traditionally quiet period. Through a combination of hilariously tongue-in-cheek video content, and sophisticated weather-triggered media targeting, we brought a smile to the faces of Londoners when the weather was at its wettest."

"Twitter offers a unique value proposition for us because our customers are active users and on their phones 24/7. Twitter’s conversion reporting is also really clear. The interface was so easy to use, we set up the campaign less than a day after the idea came up. Overall, Twitter’s a …

"Twitter has been a fantastic generator of new customers for Zeel. Not only have we been able to reach our target audience effectively, but we found that Twitter users who find Zeel through our App Install ads are much more likely to make an immediate purchase."

"Choosing Twitter’s targeting by followers with a focus on mobile, allowed us to strategically retarget users on-the-go. So when ready, they completed event registration later via their desktop computers."

"Twitter is a live, public channel with immediate, effective content that goes right to the point."

“Twitter gives us an organic reach more than any other social media platform. It’s the fastest and most effective way for us to establish conversations with prospects and connect with influencers.”

“We saw a very high retention rate from the users we acquired on Twitter. We also see two to three times more engagements on Twitter compared to most other platforms.”

"Generating new readers and customers can be costly but we found that Twitter was a great platform to reach our target audiences on a large scale."

“Twitter was noticeably strong for raising brand awareness, reaching almost 10 times the number of people and generating almost 20 times the number of clicks as other platforms.”

"Twitter is the best source for consuming and sharing content. We chose Twitter because we could easily target and deliver relevant content to the right audience.”

“Videos feature regularly on our feed as we find these are a great way to tell a story. We then turn these videos into promoted campaigns to increase our reach and grow our following.”

“Twitter is a unique platform that allows campaigns to reach a wide, yet tailored audience."

“The main objective for our Twitter campaigns was to acquire new customers, but we were able to gain new followers and inform our current customers of new products in the process.”

"We find Website Cards particularly effective, because you can put a visual and a strong call to action along with the link, and you can include some extra text on the card."