"Twitter allows us to seize the moment. We were able to hijack high-volume search trends such as the new Bond movie, and engage in the user conversation. We were also able to target the working demographic through hashtags such as ‎#MondayMotivation, which we were unable to do through other platforms."

"Twitter afforded us the opportunity to give followers who were unable to attend the ‎#VitalitySummit immediate access to information and generate enough interest for them to have a bit of FOMO. We managed to reach audiences we would have ordinarily not been exposed to.”

"Twitter and Tic Tac both have simplicity and freshness as part of their brand DNA Users visit Twitter to get fresh content every day, every hour, and even every second. Freshness is at the heart of the Tic Tac global brand, so Twitter was the perfect partner to help us …

"Because we’ve grown our follower base, we’ve seen a big increase in customer interaction with our Twitter account. When we RT a question, we’ll often have at least 10-20 customer responses."

"Twitter has been a fantastic generator of new customers for Zeel. Not only have we been able to reach our target audience effectively, but we found that Twitter users who find Zeel through our App Install ads are much more likely to make an immediate purchase."

"Choosing Twitter’s targeting by followers with a focus on mobile, allowed us to strategically retarget users on-the-go. So when ready, they completed event registration later via their desktop computers."

"Twitter is a live, public channel with immediate, effective content that goes right to the point."

“Twitter gives us an organic reach more than any other social media platform. It’s the fastest and most effective way for us to establish conversations with prospects and connect with influencers.”

“We saw a very high retention rate from the users we acquired on Twitter. We also see two to three times more engagements on Twitter compared to most other platforms.”

"Generating new readers and customers can be costly but we found that Twitter was a great platform to reach our target audiences on a large scale."

“Twitter was noticeably strong for raising brand awareness, reaching almost 10 times the number of people and generating almost 20 times the number of clicks as other platforms.”

"Twitter is the best source for consuming and sharing content. We chose Twitter because we could easily target and deliver relevant content to the right audience.”

“Videos feature regularly on our feed as we find these are a great way to tell a story. We then turn these videos into promoted campaigns to increase our reach and grow our following.”

“Twitter is a unique platform that allows campaigns to reach a wide, yet tailored audience."

“The main objective for our Twitter campaigns was to acquire new customers, but we were able to gain new followers and inform our current customers of new products in the process.”