"Twitter and Tic Tac both have simplicity and freshness as part of their brand DNA Users visit Twitter to get fresh content every day, every hour, and even every second. Freshness is at the heart of the Tic Tac global brand, so Twitter was the perfect partner to help us …

"We make our choice of digital media based on where our target audience like to spend their time and Twitter is a natural part of the media mix. We optimize the media mix and budget allocation based on the ROI calculations. Twitter has established its place in our media mix."

"Twitter’s granular targeting, along with premium content from Sky Sports, meant we were able to target football fans, a key part of our core audience, when they were most engaged on Twitter. This sponsorship allowed us to promote our brand during highly relevant moments."

"The campaign massively exceeded expectations, delivering engagement rates well above standard industry benchmarks. One important aspect was to provide users with innovative, creative content that they would not usually expect from an direct insurer. Twitter was the perfect partner."

"Twitter is a perfect platform for a competition like ‎#TwittEuro16: Users can engage celebrities without filters, this enables conversations around events, results and forecasts.”

"This campaign significantly exceeded expectations. One of the most important aspects of this campaign was the ability to use multiple creative and copy to test different Tweet versions to different target audiences.”

"The campaign helped us to quickly get to grips with live streaming and integrate it into our social strategy. We love how Periscope enables us to engage with our audience in what feels like a very intimate environment and, as a result, bring customers closer to the brand and the …

"The campaign exceeded our expectations. From a sentiment point of view alone, results were unprecedented: positive brand sentiment averaged above 80%. By encouraging Retweets of ‎#HappyDays, we reached a much wider audience. This helped the campaign gain momentum almost immediately after launching."

"This was the first time we used Twitter for such a large-scale campaign and we are really happy with the results. A combination of fun creative and Twitter’s great targeting options helped us to achieve our campaign goals.”

"The discovery nature of the Twitter platform, combined with the exhaustive targeting options, made this campaign unique and a perfect option for our massive awareness branding campaign.”

"Twitter played a pivotal role in the ‎#NanasGotTalent campaign. Because of its immediate nature and the fact that it is the primary platform for conversations relating to Britain’s Got Talent, we focused activity on Twitter to fully maximise the buzz surrounding the show."

“Storytelling is our passion. This shines through in our short show trailers — the perfect content for First View. This advertising tool by Twitter is a wonderful opportunity for us to generate buzz and get the conversation going on the topic of our new series, ‘The Story of God’ with …

"When Twitter told us about ‎#JobDay we saw a clear opportunity to engage with our users and clients. It was a great chance to own the conversation around job search for 24 hours thanks to. First View with the ‎#JobDay hashtag, Conversational Ads and Promoted Tweets.”

"Twitter is a real tool for engaging people and generating experiences. That is why we integrate the platform in each of our campaigns, particularly our 360° brand activations, which combine a powerful reach with a presence on the ground."

"Twitter allows us to seize the moment. We were able to hijack high-volume search trends such as the new Bond movie, and engage in the user conversation. We were also able to target the working demographic through hashtags such as ‎#MondayMotivation, which we were unable to do through other platforms."