"Twitter Polls allowed people to both vote and see the results of the MAYOCHUP debate in real time. People could see how many votes were needed to reach the 500,000 goal, which in turn helped create more energy and excitement on both sides of the debate. The massive conversation around …

"Vodafone India is at the forefront of providing innovative, engaging, and user-friendly mobile Internet experiences for our customers. Our partnership with Twitter and our innovative emoji initiative saw much success, so we will continue to look to Twitter ads for our social marketing campaigns."

"For us, the campaign was a real success, delivering fantastic reach and high levels of engagement with Twitter users and significant incremental connections for our business."

"We introduced Twitter Poll Cards to the Gulf Cooperation Council region for the first time, and they helped us keep our audiences involved in the story. The Poll Card option breathed new life into the campaign.”

"Twitter was the most effective media for us in our equity crowdfunding project in all categories. It’s fast, loud, fun, had great reach and was easy to use making us really effective in our communication throughout the project."

"The campaign massively exceeded expectations, delivering engagement rates well above standard industry benchmarks. One important aspect was to provide users with innovative, creative content that they would not usually expect from an direct insurer. Twitter was the perfect partner."

"Twitter is a perfect platform for a competition like ‎#TwittEuro16: Users can engage celebrities without filters, this enables conversations around events, results and forecasts.”

"This campaign significantly exceeded expectations. One of the most important aspects of this campaign was the ability to use multiple creative and copy to test different Tweet versions to different target audiences.”

"The campaign helped us to quickly get to grips with live streaming and integrate it into our social strategy. We love how Periscope enables us to engage with our audience in what feels like a very intimate environment and, as a result, bring customers closer to the brand and the …

"The campaign exceeded our expectations. From a sentiment point of view alone, results were unprecedented: positive brand sentiment averaged above 80%. By encouraging Retweets of ‎#HappyDays, we reached a much wider audience. This helped the campaign gain momentum almost immediately after launching."

"This was the first time we used Twitter for such a large-scale campaign and we are really happy with the results. A combination of fun creative and Twitter’s great targeting options helped us to achieve our campaign goals.”

"The discovery nature of the Twitter platform, combined with the exhaustive targeting options, made this campaign unique and a perfect option for our massive awareness branding campaign.”

"Twitter played a pivotal role in the ‎#NanasGotTalent campaign. Because of its immediate nature and the fact that it is the primary platform for conversations relating to Britain’s Got Talent, we focused activity on Twitter to fully maximise the buzz surrounding the show."

“Storytelling is our passion. This shines through in our short show trailers — the perfect content for First View. This advertising tool by Twitter is a wonderful opportunity for us to generate buzz and get the conversation going on the topic of our new series, ‘The Story of God’ with …

"When Twitter told us about ‎#JobDay we saw a clear opportunity to engage with our users and clients. It was a great chance to own the conversation around job search for 24 hours thanks to. First View with the ‎#JobDay hashtag, Conversational Ads and Promoted Tweets.”