"For Audiense, Twitter is the best source of data for market research and consumer understanding. We encourage businesses to use Twitter data to change the way they operate."
"Live-streaming on Twitter, supported by a phased campaign and a variety of creative formats, enabled Emaar to invite a global audience to Downtown Dubai for NYE 2018. By sharing our celebration, we inspired new audiences with the wonder of the Burj Khalifa and the beauty of Dubai."
"MGM Resorts is in the experience business. Combining influencers with live video broadcasting allows us to give our prospective audiences a taste of what they are missing and a better understanding of our brands."
"Twitter helped us extend the success of last year’s treasure hunt by allowing us to livestream the device dynamically rather than from static locations. The use of innovative formats, such as Retweet to Remind, meant we could prompt users in individual cities to follow the stream."
"Whether we're hosting a user conference or sponsoring an event, Twitter is a required part of our marketing strategy. Attendees want to engage over social media and in person. Therefore, it's crucial to have all of those touch points available during an event."
"As a mobile-focused flash-sale business, we’re drawn to Twitter’s real-time mobile platform. Targeting tools enable us to reach our existing app users with vibrant creative and compel them to re-engage with our app."
"Our goal for this campaign is to tap into the anticipation of giving and opening gifts during the festive season and Twitter’s Instant Win feature allows us to surprise our fans while helping to find a cure for children’s brain tumours."
"Twitter offers brands the opportunity to be in the moment and engage in real time with fans as they are talking about events. We’re able to get people from all over in on the action and build personal relationships with our audience—an opportunity that isn’t available on other platforms."
"If we need to get something out immediately we use Twitter, because we know it works. We spend a lot of time looking at what’s been successful and what hasn’t, observing trends, and diving deeper into the data at a level of granularity that some other platforms do not provide."
"With Twitter, we could effectively connect up campaign activities across key European markets and raise awareness of our brand among a young generation of sportswear fans."
"Twitter provided a platform to have a two-way dialogue with our consumers and really engage with them in a more personable way that most traditional media channels cannot deliver."
"As many of our target audience move to social media to consume content, it’s important we shift our media mix into the social space as well. Twitter provides us with the reach and scale to engage with consumers, especially in markets like India, Australia, and Indonesia."
"The way that Twitter transmits messages is very pure. Access to the people is much more direct and you have a greater control of the conversation thanks to the hashtags and all the tools that Twitter has."
"The live broadcast process is really exciting no interventions, no opportunity to cut a scene and replace it with another one, no soundtracks. We introduced a real operation, a real crew, and a real flight to the audience. It is not easy but it’s definitely a big step."
"The Promoted Trend using #MOGER was perfect for kick-starting conversations. Twitter boosted engagement with our audience with real-time match highlights and changing room updates. Most importantly, it helped create massive engagement through the Poll Cards, allowing our audience to participate and support their favourite team."