"This was the first time that Vauxhall had worked with Twitter at this scale and on our football sponsorship of the Home Nations. Working with an integrated team at Twitter including brand strategy, Niche, creative team and the research team has been crucial to the success of our #GetIN campaign. Considering the depth of the campaign, the process and output has far exceeded our expectations which can be attributed to the collaborative nature of the Twitter team."
"Twitter and Tic Tac both have simplicity and freshness as part of their brand DNA Users visit Twitter to get fresh content every day, every hour, and even every second. Freshness is at the heart of the Tic Tac global brand, so Twitter was the perfect partner to help us achieve our campaign goals."
"The campaign exceeded our expectations. From a sentiment point of view alone, results were unprecedented: positive brand sentiment averaged above 80%. By encouraging Retweets of #HappyDays, we reached a much wider audience. This helped the campaign gain momentum almost immediately after launching."
"As a mobile-focused flash-sale business, we’re drawn to Twitter’s real-time mobile platform. Targeting tools enable us to reach our existing app users with vibrant creative and compel them to re-engage with our app."
"Our goal for this campaign is to tap into the anticipation of giving and opening gifts during the festive season and Twitter’s Instant Win feature allows us to surprise our fans while helping to find a cure for children’s brain tumours."
"Twitter offers brands the opportunity to be in the moment and engage in real time with fans as they are talking about events. We’re able to get people from all over in on the action and build personal relationships with our audience—an opportunity that isn’t available on other platforms."
"If we need to get something out immediately we use Twitter, because we know it works. We spend a lot of time looking at what’s been successful and what hasn’t, observing trends, and diving deeper into the data at a level of granularity that some other platforms do not provide."
"With Twitter, we could effectively connect up campaign activities across key European markets and raise awareness of our brand among a young generation of sportswear fans."
"Twitter provided a platform to have a two-way dialogue with our consumers and really engage with them in a more personable way that most traditional media channels cannot deliver."
"As many of our target audience move to social media to consume content, it’s important we shift our media mix into the social space as well. Twitter provides us with the reach and scale to engage with consumers, especially in markets like India, Australia, and Indonesia."
"The way that Twitter transmits messages is very pure. Access to the people is much more direct and you have a greater control of the conversation thanks to the hashtags and all the tools that Twitter has."
"The live broadcast process is really exciting no interventions, no opportunity to cut a scene and replace it with another one, no soundtracks. We introduced a real operation, a real crew, and a real flight to the audience. It is not easy but it’s definitely a big step."
"The Promoted Trend using #MOGER was perfect for kick-starting conversations. Twitter boosted engagement with our audience with real-time match highlights and changing room updates. Most importantly, it helped create massive engagement through the Poll Cards, allowing our audience to participate and support their favourite team."
"For us, the campaign was a real success, delivering fantastic reach and high levels of engagement with Twitter users and significant incremental connections for our business."
"Twitter is not only a great place for us to acquire customers, but because we’re then using the platform to re-engage the same customers, it’s also been a driver of more valuable installs and increased repeat purchasing behaviour in the app."