"The objective was to create awareness about our sponsorship and to convey the excitement of the Toyota brand. We wanted to bring together Toyota and one of the country’s biggest football matches. The campaign on Twitter helped us become part of the big conversation.”
"Twitter was an interesting new way to digitally reach our customers who have not used our online ticket shop so far. Our campaign fulfilled our expectations as we were able to increase our number of followers and the reach of our Twitter account.”
"Twitter is the best source for consuming and sharing content. We chose Twitter because we could easily target and deliver relevant content to the right audience.”
"Twitter Polls allowed people to both vote and see the results of the MAYOCHUP debate in real time. People could see how many votes were needed to reach the 500,000 goal, which in turn helped create more energy and excitement on both sides of the debate. The massive conversation around the MAYOCHUP product drove significant awareness of new HEINZ Mayonnaise. We saw 1 billion impressions in 48 hours from the Twitter poll."
"Twitter, First View, and Promoted Trend have been crucial for both our big product launches and kicking off new campaigns across our integrated media plans. Launching on Twitter has allowed us to break through in a very competitive, very crowded marketplace, helping us to reach the right people at the right moment."
"Using the combination of Twitter First View, Promoted Trend, and a custom branded emoji allowed us unparalleled reach for our brand, as well as a great way to extend our brand message at scale."
"We were looking to maximize the reach of the Happiness Sale campaign, a promotion lasting two weeks, with the aim of increasing the volume of bookings for our Caribbean hotels. We relied on Twitter to promote the campaign to audiences we were interested in, in Spain and the United States. We achieved record traffic figures, with Twitter accounting for 26% of total traffic. This was done with a very small investment, and by building on the campaign’s success, so that we achieved growth of 48% in the volume of bookings."
"The Spanish Basketball Federation has found the best partner in Twitter to implement its content digitization strategy and to expand its fan base, with the purpose of promoting women's basketball in Spain. We have managed to help our competition and its players receive the recognition they deserve thanks to an on-going effort and to the essential support of Dia."
"We launched the Bot-Tender to provide fans with a unique way to have more one-on-one conversations with our brand. The Direct Message Card successfully drove awareness of the Bot-Tender. We exceeded our goal for the number of recipes served by more than 2x and increased Direct Messages by 40X per week, on average."
"Twitter Promoted Trends allowed us to own the conversation and position ‘Alien: Covenant’ as a culturally relevant film that deserved the critical acclaim it received throughout the industry. Running multiple trends during our opening week provided us an outlet to communicate the multifaceted story and themes of the film, culminating in a platform to share our content and drive ticket sales.”
"Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments and their occasions. Twitter is about all those live conversations. The platform really bridges that gap for us because we’re able to reach out and message those people at those right moments in their lives."
"Twitter was key in driving additional reach to our Oreo Chocolate Oscars campaign and over-delivered our audience expectations."
"MGM Resorts is in the experience business. Combining influencers with live video broadcasting allows us to give our prospective audiences a taste of what they are missing and a better understanding of our brands."
"Vodafone India is at the forefront of providing innovative, engaging, and user-friendly mobile Internet experiences for our customers. Our partnership with Twitter and our innovative emoji initiative saw much success, so we will continue to look to Twitter ads for our social marketing campaigns."
"At Volvo, we’re constantly looking to innovate and evolve. This includes testing new units and creative assets. For our Summer Sales Event, we rolled out an awareness program via our great video content. We’re excited by the success of this strategy and will continue to employ it in the future."