"How better to involve our audience than live-streaming on Twitter, sharing the performances by Dua Lipa and Liam Payne on the evening as they unfolded? The reach and engagement was fantastic, and outperformed our expectations."

"Twitter is key for us — it’s a major channel that our target audience is most active on and looks to for inspiration. With Twitter’s robust targeting capabilities we were able to reach the audience most interested in our brand."

"This campaign significantly exceeded expectations. One of the most important aspects of this campaign was the ability to use multiple creative and copy to test different Tweet versions to different target audiences.”

"Twitter Polls allowed people to both vote and see the results of the MAYOCHUP debate in real time. People could see how many votes were needed to reach the 500,000 goal, which in turn helped create more energy and excitement on both sides of the debate. The massive conversation around …

"Twitter, First View, and Promoted Trend have been crucial for both our big product launches and kicking off new campaigns across our integrated media plans. Launching on Twitter has allowed us to break through in a very competitive, very crowded marketplace, helping us to reach the right people at the …

"Using the combination of Twitter First View, Promoted Trend, and a custom branded emoji allowed us unparalleled reach for our brand, as well as a great way to extend our brand message at scale."

"We were looking to maximize the reach of the Happiness Sale campaign, a promotion lasting two weeks, with the aim of increasing the volume of bookings for our Caribbean hotels. We relied on Twitter to promote the campaign to audiences we were interested in, in Spain and the United States. …

"The Spanish Basketball Federation has found the best partner in Twitter to implement its content digitization strategy and to expand its fan base, with the purpose of promoting women's basketball in Spain. We have managed to help our competition and its players receive the recognition they deserve thanks to an …

"We launched the Bot-Tender to provide fans with a unique way to have more one-on-one conversations with our brand. The Direct Message Card successfully drove awareness of the Bot-Tender. We exceeded our goal for the number of recipes served by more than 2x and increased Direct Messages by 40X per …

"Twitter Promoted Trends allowed us to own the conversation and position ‘Alien: Covenant’ as a culturally relevant film that deserved the critical acclaim it received throughout the industry. Running multiple trends during our opening week provided us an outlet to communicate the multifaceted story and themes of the film, culminating …

"Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments and their occasions. Twitter is about all those live conversations. The platform really bridges that gap for us because we’re able to reach out and message those people at those right …

"Twitter was key in driving additional reach to our Oreo Chocolate Oscars campaign and over-delivered our audience expectations."

"MGM Resorts is in the experience business. Combining influencers with live video broadcasting allows us to give our prospective audiences a taste of what they are missing and a better understanding of our brands."

"Vodafone India is at the forefront of providing innovative, engaging, and user-friendly mobile Internet experiences for our customers. Our partnership with Twitter and our innovative emoji initiative saw much success, so we will continue to look to Twitter ads for our social marketing campaigns."

"At Volvo, we’re constantly looking to innovate and evolve. This includes testing new units and creative assets. For our Summer Sales Event, we rolled out an awareness program via our great video content. We’re excited by the success of this strategy and will continue to employ it in the future."