“Twitter was chosen as the best platform to deliver a live and open conversation, with people engaging and sharing the live stream.”

"The objective was to create awareness about our sponsorship and to convey the excitement of the Toyota brand. We wanted to bring together Toyota and one of the country’s biggest football matches. The campaign on Twitter helped us become part of the big conversation.”

"Twitter allows us to engage with an otherwise hard-to-reach millennial audience. Using mobile and time-of-day targeting, we can easily reach users on the way to and from work or even on breaks. Twitter is also the perfect platform to amplify our presence on TV and radio.”

"Customer service is another form of hospitality. Twitter is a huge shift in the importance of social as a democratized community."

"Citymapper is all about empowering users with real-time information, and Twitter is the best source of real-time. Twitter Kit allows us to smoothly display transit Twitter feeds within the mobile experience, exactly where users need them."

"Our access to Twitter Data along with our integration with Twitter Ads API has enabled Affinio to translate rich content insights into direct activations through targeted ads."

"Working with the varied Twitter APIs, including the Ads, REST, and GNIP APIs has been simple. They are all well documented and provide easy to work with output data formats making application development easy."

"Twitter has allowed us to spread the word that the game is out there, in a cost effective way that feels genuine to us."

"Twitter helps us keep our guest at the center of everything we do - which is essential to our mission."

“From a data perspective, Twitter is the most accessible source of guest conversations that we have. It’s a real time research engine and provides a direct line of access to the customer, outside of the store.”

“From a team and player standpoint, we’re creating a lot of content and voicing opinions about what’s going on with games. Twitter is the only platform that is really live and real-time. It’s where are the players are at.”

"Twitter enables us to engage directly with our fans – some of the most passionate in all of sports – and to connect with new ones."

"Universal Music Group has found audience insights from Twitter data to be a great source of information for our artists to better connect with their fans in a more meaningful way."

"TweetDeck is a valuable tool for our newsroom and the starting point for us to discover breaking news and great editorial content across the internet."

"When we imagined the future of our digital properties, social and mobile were fundamental to reaching the broadest audience possible. Developing the idea of Sharelines was one huge step in that direction."