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"Twitter is all about real-time, value-added news sharing in order to attract, engage and eventually convert audiences."
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"Through our two-phased Twitter campaign we have been able to increase quality traffic for this high season. It was important for us to maximise our brand awareness in the US market as well as gaining more bookings at a lower cost."
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"Key to this campaign was creating the #BeniSeviyorsan hashtag and turning this campaign around very quickly. It allowed us to put the Fiesta Red & Black front-of-mind in our target audience. It helped us to realise once again how effective Twitter can be as a method of communication.”
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"We love lead generation Cards, and we use them to drive subscriptions, newsletter sign-ups and even our sweepstakes campaigns."
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“We wanted to introduce Sharelines as a way to effectively communicate the personality behind a story, in 140 characters or less. Giving the user the ability to quickly share up to three different views without batting a lash was an easy sell for the newsroom, and a great way to …