"We were looking to maximize the reach of the Happiness Sale campaign, a promotion lasting two weeks, with the aim of increasing the volume of bookings for our Caribbean hotels. We relied on Twitter to promote the campaign to audiences we were interested in, in Spain and the United States. …
"Twitter proved to be a very effective communication tool, especially in arranging quick and direct contact to the customer. This was great complement to other touch points, which helped us to extend our reach and strengthen prospects’ engagement.”
"This was an opportunity for us to explore the progress we’ve made in the past 50 years and the progress that’s yet to come. Celebrating Pride in a meaningful manner is very important to us, and Twitter has been fantastic in helping us be part of the conversation."
"We love lead generation Cards, and we use them to drive subscriptions, newsletter sign-ups and even our sweepstakes campaigns."
“We wanted to introduce Sharelines as a way to effectively communicate the personality behind a story, in 140 characters or less. Giving the user the ability to quickly share up to three different views without batting a lash was an easy sell for the newsroom, and a great way to …
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