"Twitter is additive to the reputation of CBS. It makes what we deliver more current and meaningful to our viewers."
"Twitter has been an excellent ally, at our side throughout the process and acting as a spokesperson to give visibility to an action where the stars are the residents of Jun, the world's most Twitter-friendly and technological town. In addition, Twitter helped us achieve the perfect balance between visibility and …
"Beer is social and it’s fun. We want to be a part of people’s lives and their happy moments and their occasions. Twitter is about all those live conversations. The platform really bridges that gap for us because we’re able to reach out and message those people at those right …
"We love lead generation Cards, and we use them to drive subscriptions, newsletter sign-ups and even our sweepstakes campaigns."
“We wanted to introduce Sharelines as a way to effectively communicate the personality behind a story, in 140 characters or less. Giving the user the ability to quickly share up to three different views without batting a lash was an easy sell for the newsroom, and a great way to …
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