"First View gave us reach into most of the Saudi community on Twitter. What’s more, the Conversational Video Card really allowed us to secure engagement and find a way to communicate directly with the user. Combining all the tools together exceeded our expectations.”
“We saw a very high retention rate from the users we acquired on Twitter. We also see two to three times more engagements on Twitter compared to most other platforms.”
"If we need to get something out immediately we use Twitter, because we know it works. We spend a lot of time looking at what’s been successful and what hasn’t, observing trends, and diving deeper into the data at a level of granularity that some other platforms do not provide."
"We love lead generation Cards, and we use them to drive subscriptions, newsletter sign-ups and even our sweepstakes campaigns."
“We wanted to introduce Sharelines as a way to effectively communicate the personality behind a story, in 140 characters or less. Giving the user the ability to quickly share up to three different views without batting a lash was an easy sell for the newsroom, and a great way to promote social interaction.”