"The Spanish Basketball Federation has found the best partner in Twitter to implement its content digitization strategy and to expand its fan base, with the purpose of promoting women's basketball in Spain. We have managed to help our competition and its players receive the recognition they deserve thanks to an on-going effort and to the essential support of Dia."
"We find Website Cards particularly effective, because you can put a visual and a strong call to action along with the link, and you can include some extra text on the card."
"The targeting functionality, creative optimisation, and platform insights that Twitter provides, allowed for us to produce a smart, efficient, dynamic campaign. In a fast paced, competitive industry, such assets are integral. Twitter became the central focal point, the key environment, in which the Super 6 jackpot drop was celebrated."
"We love lead generation Cards, and we use them to drive subscriptions, newsletter sign-ups and even our sweepstakes campaigns."
“We wanted to introduce Sharelines as a way to effectively communicate the personality behind a story, in 140 characters or less. Giving the user the ability to quickly share up to three different views without batting a lash was an easy sell for the newsroom, and a great way to promote social interaction.”