"First View gave us reach into most of the Saudi community on Twitter. What’s more, the Conversational Video Card really allowed us to secure engagement and find a way to communicate directly with the user. Combining all the tools together exceeded our expectations.”
"MGM Resorts is in the experience business. Combining influencers with live video broadcasting allows us to give our prospective audiences a taste of what they are missing and a better understanding of our brands."
"We worked with Twitter to drive real-time conversation with #HeatWillCome on the launch of our new campaign fronted by Baby Dragon. Partnering with them at an early stage enabled us to really bring the campaign to life on the platform, making the most of all the different native functionalities and formats available."
"Twitter was an interesting new way to digitally reach our customers who have not used our online ticket shop so far. Our campaign fulfilled our expectations as we were able to increase our number of followers and the reach of our Twitter account.”
“As a young brand, we love to be first in our sector to use new, innovative activation tools. Having only launched our social media feeds in late 2015 to get to work with Twitter on this and get the results we achieved was a big success."
“We worked with Twitter to deliver relevant content in real-time, aligned to TV and Olympic viewing, social conversations and trending topics. By utilising new and innovative formats, we were able to successfully bring to life our content which supported Team GB and our ambassadors pre- and post-performance, this allowed us to maximise engagement and relevant reach on a channel which was appropriate to the conversation.”
"Twitter is becoming our main re-marketing channel. Twitter’s quality audience allows us to obtain high ROAS and results, twice as great as the results from other our retargeting channels together."
"Over the course of the last year, we’ve consistently been able to beat our cost-per-install targets by 20% on hundreds of thousands of installs. Furthermore, we saw strong gains in cost-efficiency using tailored audiences to exclude previous app installs from our user acquisition campaigns, even as we’ve continued to scale our efforts."
"#WhenItRainsItPours was a great success for London Pride in a traditionally quiet period. Through a combination of hilariously tongue-in-cheek video content, and sophisticated weather-triggered media targeting, we brought a smile to the faces of Londoners when the weather was at its wettest."
"Our campaign was driven through video and a lot of great footage doesn’t make it to the final edits. It was fantastic that Twitter’s various formats let us showcase some of the awesome moments we captured in fun, engaging ways. This made for a much better campaign, and a better ROI on our production."
“From the day of the launch, we generated mass awareness for the brand with our #MorningWin campaign on Twitter. The campaign drove impactful and relevant engagement with users that saw @belVitaSA growing and owning the #MorningWin conversation on Twitter.”
"Twitter was a great driver of brand equity for belVita in South Africa. The overall increase in reach and awareness has been so crucial for the development of this brand in SA, and we can only look forward to celebrating the many Morning Wins alongside the Twitter Team."
"Twitter is very popular in many Middle Eastern countries, and we capitalised on that popularity to build awareness of the game. The campaign on Twitter has helped us see the strong success of Revenge of Sultans."
"Euro 2016 provided SuperSport with the perfect opportunity to go beyond the linear television experience for our customers. Twitter allowed us to not only personalise our messaging, but also kept football fans informed of key moments in the championship."
"Being able to deliver a campaign that was so in line with core BHF messaging, but in a way that was cutting edge, gave us a chance to reach an entirely new audience. Not only did we see massive engagement on the day, but since the campaign launched we’ve had great feedback from the UK public."
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