"Twitter played a pivotal role in the ‎#NanasGotTalent campaign. Because of its immediate nature and the fact that it is the primary platform for conversations relating to Britain’s Got Talent, we focused activity on Twitter to fully maximise the buzz surrounding the show."

"Blinkist is a content creation company, so being able to target people based on the content and topics they are actively engaging with on Twitter is fantastic. With keywords and interest targeting, as well as lookalike targeting, we scaled our Twitter ad efforts to 6-digit monthly spend and reached our …

"Through our two-phased Twitter campaign we have been able to increase quality traffic for this high season. It was important for us to maximise our brand awareness in the US market as well as gaining more bookings at a lower cost."

"This was an opportunity for us to explore the progress we’ve made in the past 50 years and the progress that’s yet to come. Celebrating Pride in a meaningful manner is very important to us, and Twitter has been fantastic in helping us be part of the conversation."

"Twitter First View allowed us to reach everyone in the UK. We were also able to ensure our message was the first thing people saw when going onto Twitter. This gave our message cut-through and impact at times people were travelling to and from home — to get them to …

"The Christmas season is always fiercely competitive, so we needed to communicate New Look’s range, price, and quality to shoppers and partygoers in a unique way. Our agency ‎@Performics developed a Twitter campaign that allowed us to do just that while showcasing New Look’s spirited and sociable brand identity."

"O2 believes life doesn’t come with catch-up and that nothing beats being there live. Twitter was the ideal media to communicate this ethos to our UK customers by extending and amplifying content and live experiences in real-time across sport, music and entertainment."

"As a fast-paced platform where conversation lives in real time, Twitter lets our brand engage instantly. It enables us to show cultural leadership, “own” topical discussions and encourage brand preference. On Twitter, we reinforce the brand and bring it to life through two-way conversations."

"Thanks to Twitter’s great affinity in our desired target group, and the additional reach and value added to the campaign by Twitter overall, we’ve seen engagement and interest for the product across all digital platforms."

"We really wanted to get our users involved in the healthy-eating conversation. Short-form videos were the perfect way to share ‘hacks’ with our audience and increase engagement. The excellent view-through rates highlight the user experience with Promoted Video."

"Twitter was the perfect platform to generate conversation around an iconic nameplate that people love and appreciate. The campaign results exceeded all of our expectations. We saw an increase in online share of voice and reach. The Mustang is now one of the most recognized car brands in Africa."

"Twitter was a key platform for UNLIMITED* to engage with a new audience, helping us to extend reach and showcase the type of fresh thinking offered on our new content hub. We garnered the right type of audience interaction at each stage of the campaign, making the launch a great …

"Twitter is key for us — it’s a major channel that our target audience is most active on and looks to for inspiration. With Twitter’s robust targeting capabilities we were able to reach the audience most interested in our brand."

"One of the big challenges for any Communications team in the retail industry is to demonstrate the impact of our social media activity on in-store sales. 360i answered the brief perfectly with the Lidl Social Price Drop. On Saturday 26th November we sold over 40,000 Deluxe Lobsters – more than …

"This was the first time that Vauxhall had worked with Twitter at this scale and on our football sponsorship of the Home Nations. Working with an integrated team at Twitter including brand strategy, Niche, creative team and the research team has been crucial to the success of our ‎#GetIN campaign. …