“Our Google spend was up 4626% in an hour. It basically spent $444 at 5:00 AM, where we would typically spend about $13 to $38 per hour. So I caught that really quick. I woke up, checked Triple Whale, and I made the changes. The anomaly detection has just been saving us lately."
"In contrast to many platforms, Triple Whale provides exceptional transparency, allowing us to trace a new customer's journey from campaign initiation, through various ad sets, down to the specific ad. This depth is crucial. Too often, campaigns are ramped up focusing primarily on low new customer ROAS and targeting lower-funnel segments without diversifying the customer base. Our success is anchored in our dedicated approach to new customer acquisition. Such clarity enables precise forecasting, particularly on high-spend days, and lets us predict returns from channels like email and SMS more effectively."
"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off."
"We're aware of other platforms in the market. However, we've been extremely satisfied with Triple Whale. It provides precisely what we're looking for. We haven't felt the need to explore other platforms, given its outstanding performance at scale. Initially, it seemed too good to be true but it has proven invaluable over time."
"Triple Whale tells the story of the data across multiple sources in a way that is accessible and digestible, and presents a holistic solution for the issues that we confront as a performance marketing agency."
“I've been working with Triple Whale for so long that it's easy for me to actually sell it as a service as part of a contract with Casadigi. Every single client that I that I talk to. I ask, are you on Triple Whale? If not. Why not? Whats going on? You're still trusting data that's in platform?! That's not wise.”
"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."
"By utilizing Creative Cockpit our team is able to get the best viewpoint into what ads are performing, which to drop, and which to scale. Creative Cockpit has given us such an advantage when reviewing the different style creatives we test."
“When we saw Triple Whale got a huge Series B investment, our team was excited to see what all of the buzz was about. We discovered a platform that had all the bells and whistles and was a lot easier to use than our existing software, and were happy to make the switch.”
“I really felt like Triple Whale would be a tool where we could all speak the same language. I also liked that it was easy for my team to get to the data that they need to understand.”
“Setting up Triple Whale not only displayed clarity on our profits, but also showcased everything we were doing and how it connected to our results. This significantly improved not only our administration but also our employees’ motivation."
"Platform level attribution is often way off. When GA4 replaced Universal Analytics, it introduced a lot of questions about accuracy while being less user-friendly."
“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, maybe less. What Total Impact did is flip that on its head. So it showed us, as opposed to saying ‘this is where you click sales are happening’, what it did is is showed us - ‘this is where your profitability is for demand generation and for new customer growth’.”
"Triple Whale plays a large part in determining where we spend our budgets. On-platform numbers are questionable post-iOS changes and we do the best we can with that fuzzy data. However, Total Impact attribution from Triple Whale allows us to meet our clients goals by bringing the data clarity we need. Without it, you're almost driving blind."
"One big pain point was reporting and weekly updates. What used to take 30-45 minutes or even an hour per client report now takes just ten minutes with Moby Agents."