"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off."
"I love using our custom Weekly Performance Metrics Reporting Agent that we built with the Triple Whale team. It shows up in my inbox every Monday morning at 9:03 am, giving me a high-level snapshot of what's working, what's not working, and what needs to be improved. I know exactly what's going on in accounts without opening my computer, which means I can spend more time on strategic recommendations for our clients instead of digging through platforms for basic performance metrics."
“I've been working with Triple Whale for so long that it's easy for me to actually sell it as a service as part of a contract with Casadigi. Every single client that I that I talk to. I ask, are you on Triple Whale? If not. Why not? Whats going on? You're still trusting data that's in platform?! That's not wise.”
“The Triple Whale Pixel was invaluable for us when it came to media buying. Being able to check in with Triple Whale to see where sales were being attributed, compared to the ads platform, was vital to our success."
"Because of our brand strength, our Meta numbers for ROAS are in the twenties, which is amazing, but is that real."
“When we saw Triple Whale got a huge Series B investment, our team was excited to see what all of the buzz was about. We discovered a platform that had all the bells and whistles and was a lot easier to use than our existing software, and were happy to make the switch.”
"Triple Whale tells the story of the data across multiple sources in a way that is accessible and digestible, and presents a holistic solution for the issues that we confront as a performance marketing agency."
“At Away and Parade, we had fully built out data and analytics teams and systems and tools. So, I kind of became addicted to that level of visibility and analysis. And I knew that when I started Create, We weren't going to need that level of sophistication, but I still really craved visibility into my business.”
"Triple Whale plays a large part in determining where we spend our budgets. On-platform numbers are questionable post-iOS changes and we do the best we can with that fuzzy data. However, Total Impact attribution from Triple Whale allows us to meet our clients goals by bringing the data clarity we need. Without it, you're almost driving blind."
"In our industry, we've been grappling with the cost of living crisis, inflation, and the current recession over the last two years. Word on the street is that most of our competitors have really struggled with their online sales, with year-on-year dips of 10%, 15%, 20%, or even more. Whereas we've managed to stay steady and even achieve growth in some months. I attribute this success the improved structure of our paid advertising, thanks to the clarity provided by Triple Whale."
“Triple Whale assembles all of your dashboards in one place, creating an overarching view of the health of your advertising. The Triple Pixel empowers you to eliminate the ads that are not performing despiteFacebook's claiming to do so, saving you money and putting the power back in your hands to advertise with confidence."
"Pre iOS 14.5, we had a really consistent pattern of results in our advertising. Post iOS 14.5, we saw those numbers go all the way down to next to nothing. We really were flying blind, but we knew everything was still happening behind the scenes."
"In some situations ROAS would go up, but the number of new customers would go down, so everyone would be celebrating while the business was dying."
“Our Google spend was up 4626% in an hour. It basically spent $444 at 5:00 AM, where we would typically spend about $13 to $38 per hour. So I caught that really quick. I woke up, checked Triple Whale, and I made the changes. The anomaly detection has just been saving us lately."
“Many people send ads to someone else – there’s not a lot of click attribution there. Combining the click and non-click attributed data helps me know what that initial discovery point is for our customers.”