Triple Whale is the world’s first all-in-one ecommerce operating system. With powerful data aggregations, visualizations, and improved attribution tracking, Triple Whale gives ecommerce companies a clear, quick, and transparent view of the metrics that matter. All your data in one easy-to-use dashboard. They are building the operating system for eCom.
“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, maybe less. What Total Impact did is flip that on its head. So it showed us, as opposed to saying ‘this is where you click sales are happening’, what it did is is showed us - ‘this is where your profitability is for demand generation and for new customer growth’.”
"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."
"Pre iOS 14.5, we had a really consistent pattern of results in our advertising. Post iOS 14.5, we saw those numbers go all the way down to next to nothing. We really were flying blind, but we knew everything was still happening behind the scenes."
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