Triple Whale

“Many people send ads to someone else – there’s not a lot of click attribution there. Combining the click and non-click attributed data helps me know what that initial discovery point is for our customers.”

"In our industry, we've been grappling with the cost of living crisis, inflation, and the current recession over the last two years. Word on the street is that most of our competitors have really struggled with their online sales, with year-on-year dips of 10%, 15%, 20%, or even more. Whereas we've managed to stay steady and even achieve growth in some months. I attribute this success the improved structure of our paid advertising, thanks to the clarity provided by Triple Whale."

“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, maybe less. What Total Impact did is flip that on its head. So it showed us, as opposed to saying ‘this is where you click sales are happening’, what it did is is showed us - ‘this is where your profitability is for demand generation and for new customer growth’.”