"In some situations ROAS would go up, but the number of new customers would go down, so everyone would be celebrating while the business was dying."

“I really felt like Triple Whale would be a tool where we could all speak the same language. I also liked that it was easy for my team to get to the data that they need to understand.”

"Because of our brand strength, our Meta numbers for ROAS are in the twenties, which is amazing, but is that real."

“Many people send ads to someone else – there’s not a lot of click attribution there. Combining the click and non-click attributed data helps me know what that initial discovery point is for our customers.”

"By utilizing Creative Cockpit our team is able to get the best viewpoint into what ads are performing, which to drop, and which to scale. Creative Cockpit has given us such an advantage when reviewing the different style creatives we test."

"Platform level attribution is often way off. When GA4 replaced Universal Analytics, it introduced a lot of questions about accuracy while being less user-friendly."

"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."

“No attribution tool is 100% accurate—it’s just a point of view. But we could never get a holistic view that encompassed all online and offline channels. Triple Whale finally gave us a unified perspective.”

“Our Google spend was up 4626% in an hour. It basically spent $444 at 5:00 AM, where we would typically spend about $13 to $38 per hour. So I caught that really quick. I woke up, checked Triple Whale, and I made the changes. The anomaly detection has just been …

"AI is saving me time by taking away repetitive reporting tasks, allowing me to grow in my role by focusing on the bigger picture. Now that I have Triple Whale and Moby, I’ve not only saved time on reporting but also increased my output and drawn on the insights that …

"Triple Whale makes our job easier. The clarity of data informs our decision making, and it's easier for our clients to view data than on the ad management platforms. It's helped us deliver a holistic approach to growth."

"The app is huge, especially for our brand owners. We have some clients checking the app every day, sometimes every ten minutes. For these clients who are super involved, increasing accessibility of the data has built trust and prevented them from constantly checking in with us on performance."

"In our industry, we've been grappling with the cost of living crisis, inflation, and the current recession over the last two years. Word on the street is that most of our competitors have really struggled with their online sales, with year-on-year dips of 10%, 15%, 20%, or even more. Whereas …

"We've been able to cut back on how many ads we need to build every day and become more critical about analyzing performance. Triple Whale and Moby Agents have made us more strategic about where—and how—we focus our efforts."

“Triple Whale has helped us save money for our clients, be more strategic, streamline our time, and invest where it matters to our clients - which is actually moving their growth forward on advertising platforms.”