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"Pre iOS 14.5, we had a really consistent pattern of results in our advertising. Post iOS 14.5, we saw those numbers go all the way down to next to nothing. We really were flying blind, but we knew everything was still happening behind the scenes."
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"In our industry, we've been grappling with the cost of living crisis, inflation, and the current recession over the last two years. Word on the street is that most of our competitors have really struggled with their online sales, with year-on-year dips of 10%, 15%, 20%, or even more. Whereas …
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“We were constantly going around in circles in conversations with clients trying to grow not only inside the ad account but outside as well. But tracking everything and ensuring that platforms were aligned was nearly impossible."
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“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, …
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"One big pain point was reporting and weekly updates. What used to take 30-45 minutes or even an hour per client report now takes just ten minutes with Moby Agents."
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"I love using our custom Weekly Performance Metrics Reporting Agent that we built with the Triple Whale team. It shows up in my inbox every Monday morning at 9:03 am, giving me a high-level snapshot of what's working, what's not working, and what needs to be improved. I know exactly …
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"With Meta and Google's strategic direction, we need significantly more creative volume. The Creative Insights Agent helps alleviate this burden by clearly identifying which elements of our ads are driving results."
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“I've been working with Triple Whale for so long that it's easy for me to actually sell it as a service as part of a contract with Casadigi. Every single client that I that I talk to. I ask, are you on Triple Whale? If not. Why not? Whats going …
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"Triple Whale tells the story of the data across multiple sources in a way that is accessible and digestible, and presents a holistic solution for the issues that we confront as a performance marketing agency."
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"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."
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“What I’ve found that most of them don’t do well is live data reporting. And if they do that, it’s usually slower, not as customizable, or not as user-friendly.”
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"AI is saving me time by taking away repetitive reporting tasks, allowing me to grow in my role by focusing on the bigger picture. Now that I have Triple Whale and Moby, I’ve not only saved time on reporting but also increased my output and drawn on the insights that …
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"The Triple Pixel is amazing, and it's great how you can use it at all levels of your advertising. At the campaign level, all the way down to the ad level - it’s invaluable."
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“Our Google spend was up 4626% in an hour. It basically spent $444 at 5:00 AM, where we would typically spend about $13 to $38 per hour. So I caught that really quick. I woke up, checked Triple Whale, and I made the changes. The anomaly detection has just been …
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“They just couldn't trust the numbers, which was a valid concern because they were seeing TikTok ROAS that appeared to be too good to be true. This problem was compounded when platform data became extremely volatile after iOS 14.5.”