"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."
“I've been working with Triple Whale for so long that it's easy for me to actually sell it as a service as part of a contract with Casadigi. Every single client that I that I talk to. I ask, are you on Triple Whale? If not. Why not? Whats going on? You're still trusting data that's in platform?! That's not wise.”
“Our Google spend was up 4626% in an hour. It basically spent $444 at 5:00 AM, where we would typically spend about $13 to $38 per hour. So I caught that really quick. I woke up, checked Triple Whale, and I made the changes. The anomaly detection has just been saving us lately."
"Before Triple Whale, we were a bit more in the dark, and it complicated matters to some extent."
“At Away and Parade, we had fully built out data and analytics teams and systems and tools. So, I kind of became addicted to that level of visibility and analysis. And I knew that when I started Create, We weren't going to need that level of sophistication, but I still really craved visibility into my business.”
"Triple Whale makes our job easier. The clarity of data informs our decision making, and it's easier for our clients to view data than on the ad management platforms. It's helped us deliver a holistic approach to growth."
"The app is huge, especially for our brand owners. We have some clients checking the app every day, sometimes every ten minutes. For these clients who are super involved, increasing accessibility of the data has built trust and prevented them from constantly checking in with us on performance."
“They just couldn't trust the numbers, which was a valid concern because they were seeing TikTok ROAS that appeared to be too good to be true. This problem was compounded when platform data became extremely volatile after iOS 14.5.”
“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, maybe less. What Total Impact did is flip that on its head. So it showed us, as opposed to saying ‘this is where you click sales are happening’, what it did is is showed us - ‘this is where your profitability is for demand generation and for new customer growth’.”
"Because of our brand strength, our Meta numbers for ROAS are in the twenties, which is amazing, but is that real."
"Triple Whale plays a large part in determining where we spend our budgets. On-platform numbers are questionable post-iOS changes and we do the best we can with that fuzzy data. However, Total Impact attribution from Triple Whale allows us to meet our clients goals by bringing the data clarity we need. Without it, you're almost driving blind."
“I felt like we were just kind of guessing. We were looking at everything from different directions and we didn’t have one place that pulled everything in.”
"Our abandoned cart emails have always performed well, but since integrating Sonar, they’ve become one of our top-performing flows. We’ve seen a 14.2% increase in revenue from these flows alone, and the unsubscribe rates have stayed low, which is really encouraging. Sonar has been a win-win for us, especially since it integrates seamlessly with Klaviyo."
"By utilizing Creative Cockpit our team is able to get the best viewpoint into what ads are performing, which to drop, and which to scale. Creative Cockpit has given us such an advantage when reviewing the different style creatives we test."
“Triple Whale assembles all of your dashboards in one place, creating an overarching view of the health of your advertising. The Triple Pixel empowers you to eliminate the ads that are not performing despiteFacebook's claiming to do so, saving you money and putting the power back in your hands to advertise with confidence."