“I really felt like Triple Whale would be a tool where we could all speak the same language. I also liked that it was easy for my team to get to the data that they need to understand.”

“No attribution tool is 100% accurate—it’s just a point of view. But we could never get a holistic view that encompassed all online and offline channels. Triple Whale finally gave us a unified perspective.”

“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, …

“We were constantly going around in circles in conversations with clients trying to grow not only inside the ad account but outside as well. But tracking everything and ensuring that platforms were aligned was nearly impossible."

"In some situations ROAS would go up, but the number of new customers would go down, so everyone would be celebrating while the business was dying."

“Many people send ads to someone else – there’s not a lot of click attribution there. Combining the click and non-click attributed data helps me know what that initial discovery point is for our customers.”

“They just couldn't trust the numbers, which was a valid concern because they were seeing TikTok ROAS that appeared to be too good to be true. This problem was compounded when platform data became extremely volatile after iOS 14.5.”

"Triple Whale plays a large part in determining where we spend our budgets. On-platform numbers are questionable post-iOS changes and we do the best we can with that fuzzy data. However, Total Impact attribution from Triple Whale allows us to meet our clients goals by bringing the data clarity we …

“Triple Whale is amazing because you can see Shopify sales, your ads, your costs, taxes, Shopify payments shipping, cost of goods - in every moment of the day, you can see your live net margin. Before, we were working for all of this data. Now all the data is imported. …

“When we saw Triple Whale got a huge Series B investment, our team was excited to see what all of the buzz was about. We discovered a platform that had all the bells and whistles and was a lot easier to use than our existing software, and were happy to …

“What I’ve found that most of them don’t do well is live data reporting. And if they do that, it’s usually slower, not as customizable, or not as user-friendly.”

"Triple Whale tells the story of the data across multiple sources in a way that is accessible and digestible, and presents a holistic solution for the issues that we confront as a performance marketing agency."

"Platform level attribution is often way off. When GA4 replaced Universal Analytics, it introduced a lot of questions about accuracy while being less user-friendly."

"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."

"One big pain point was reporting and weekly updates. What used to take 30-45 minutes or even an hour per client report now takes just ten minutes with Moby Agents."