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"Platform level attribution is often way off. When GA4 replaced Universal Analytics, it introduced a lot of questions about accuracy while being less user-friendly."
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"By utilizing Creative Cockpit our team is able to get the best viewpoint into what ads are performing, which to drop, and which to scale. Creative Cockpit has given us such an advantage when reviewing the different style creatives we test."
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“At Away and Parade, we had fully built out data and analytics teams and systems and tools. So, I kind of became addicted to that level of visibility and analysis. And I knew that when I started Create, We weren't going to need that level of sophistication, but I still …
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"We've been able to cut back on how many ads we need to build every day and become more critical about analyzing performance. Triple Whale and Moby Agents have made us more strategic about where—and how—we focus our efforts."
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"Triple Whale tells the story of the data across multiple sources in a way that is accessible and digestible, and presents a holistic solution for the issues that we confront as a performance marketing agency."
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“We were constantly going around in circles in conversations with clients trying to grow not only inside the ad account but outside as well. But tracking everything and ensuring that platforms were aligned was nearly impossible."
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"Before Triple Whale, we were a bit more in the dark, and it complicated matters to some extent."
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“Before, we didn’t know which ads on TikTok were actually losing money. Triple Pixel allowed us to see and scale ads that were working, and we saw performance skyrocket.”
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"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off."
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“Setting up Triple Whale not only displayed clarity on our profits, but also showcased everything we were doing and how it connected to our results. This significantly improved not only our administration but also our employees’ motivation."
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“What I’ve found that most of them don’t do well is live data reporting. And if they do that, it’s usually slower, not as customizable, or not as user-friendly.”
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"The biggest concern is always when you take action on data, are you analyzing it correctly? Because if you're not analyzing it correctly, then you make wrong decisions that take a lot of time to fix."
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“Many people send ads to someone else – there’s not a lot of click attribution there. Combining the click and non-click attributed data helps me know what that initial discovery point is for our customers.”
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“Triple Whale afforded us to operate off of superior data to pull the right levers at the right time and it afforded us the luxury of saving time on tasks that required little to no skill. It was twofold in terms of the benefits that we saw.”
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“Triple Whale has been a key enabler in our success as an agency. They feel like an extension of our team and they support us around the clock. We love working with Jake and the team and look forward to continued shared success!”