“Our top of funnel, Facebook, TikTok, Instagram, Google Ads, even Pinterest were all weighted very low because it wasn’t a lot of our direct sales. We did have direct sales - ad click to sale - but a lot of it wasn’t that, it was only maybe 20% of that, maybe less. What Total Impact did is flip that on its head. So it showed us, as opposed to saying ‘this is where you click sales are happening’, what it did is is showed us - ‘this is where your profitability is for demand generation and for new customer growth’.”
"Platform level attribution is often way off. I didn't realize until we got Triple Whale up and running how much it could actually be off."
“Triple Whale has helped us save money for our clients, be more strategic, streamline our time, and invest where it matters to our clients - which is actually moving their growth forward on advertising platforms.”
“Triple Whale assembles all of your dashboards in one place, creating an overarching view of the health of your advertising. The Triple Pixel empowers you to eliminate the ads that are not performing despiteFacebook's claiming to do so, saving you money and putting the power back in your hands to advertise with confidence."
"Pre iOS 14.5, we had a really consistent pattern of results in our advertising. Post iOS 14.5, we saw those numbers go all the way down to next to nothing. We really were flying blind, but we knew everything was still happening behind the scenes."