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White Cup

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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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  • 72 Testimonials View
  • 41 Case Studies View
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Customer Rating Review Score based on 1930 reference ratings
4.8/5.0 (1930)
  • Winter 2026 Rising Star CRM Software

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72Testimonials

  • “We love Tour de Force and the power of what it tells us! It provides us with so much information right at our fingertips. We have best practices in place …

  • “Tour de Force offers a seamless interface to our Infor SX.enterprise ERP system and a strong integration with Microsoft Outlook. These two features alone have led to a high level …

  • “We didn't have any insight into purchasing behavior, and we couldn't report on accounts receivable or accounts payable.”

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41 Case Studies

  • Conveyer & Caster - Equipment for Industry - Customer Case Study

  • Salem Distributing Company - Customer Case Study

  • How SupplyDen Scaled with White Cup CRM + BI

40 more case studies currently locked

3 Customer Videos

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Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.