Mediafly’s Evolved Selling™ solution goes beyond sales enablement by incorporating methodologies and technologies that enhance how brands engage with prospective buyers. It all starts with rethinking the way you interact with customers and empowering your sales team to leave the status quo behind. The four elements of Evolved Selling are dynamic, interactive, informed and integration. Dynamic sellers can access and assemble content on the fly and pivot at the moment to meet the needs of the buyers. Interactive presentations allow sellers to capture input from the buyer that guides a tailored discussion. When sellers are informed with data from various sources, they can differentiate themselves in the field and teach buyers something new. Integrating a sales enablement tool provides a feedback loop that captures and analyzes each interaction to inform future strategy.
"Using Mediafly, I know when my customer has opened a brochure or video and can automatically keep track of what I’ve sent via CRM. I can access all content across a wide variety of topics and product lines whether online, offline, in email or SAP, on my browser, at a tradeshow, and in real-time with customers."
"Thanks to Mediafly our salespeople feel confident and empowered to respond to customers quickly with data and information they need."
"The worry the marketing team experienced over the quality of their content very quickly moved into motivation to create better content. That’s a big win for us and something our customers have noticed. We hear regularly that we’re best-in-class for our approach to inspiring customers to act."
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