Mediafly’s Evolved Selling™ solution goes beyond sales enablement by incorporating methodologies and technologies that enhance how brands engage with prospective buyers. It all starts with rethinking the way you interact with customers and empowering your sales team to leave the status quo behind. The four elements of Evolved Selling are dynamic, interactive, informed and integration. Dynamic sellers can access and assemble content on the fly and pivot at the moment to meet the needs of the buyers. Interactive presentations allow sellers to capture input from the buyer that guides a tailored discussion. When sellers are informed with data from various sources, they can differentiate themselves in the field and teach buyers something new. Integrating a sales enablement tool provides a feedback loop that captures and analyzes each interaction to inform future strategy.
"If we could follow the advice and change around our presentations and proposals to not be about our firm but about the prospect challenges, we could stand out and differentiate."
"Implementing various value assessment tools allowed our buyers to engage with us before starting along the sales cycle, providing reps with a detailed roadmap that ultimately shifted their personal selling techniques."
"Our win rate jumps from 8% to 55% when our sales reps leverage the business value assessment we created with Mediafly."
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