White Cup Testimonials

“The biggest benefit we’ve seen since implementing Tour de Force is the improvement to our internal communication. We have fifteen outside sales representatives and five inside sales/customer service representatives, and Tour de Force allows everyone to see everything that is happening with our customers. Email Logging really helps with improved communication between departments and the customer, which allows our employees to be much more engaged with our customers and to be more knowledgeable about what is going on with a customer.”

“The CRM Engagement Report is a rolling 7 day count of not only sales based activities, but also every time a rep modifies an Opportunity, creates an Appointment, or has a Task scheduled due. When I took on the role of CRM Manager at Kelsan in 2012, I had a conversation with our CEO, Ken Bodie. I explained my preliminary findings in the field when it came to the company’s current Customer Relationship Management system, Sales-i: we’re in deep trouble. Our reps were using everything from 3rd party CRM programs like the free Salesforce & ACT to more traditional ledgers and notebooks to cocktail napkins wadded up in the dashboards of their cars. Out of 31 Outside Sales Reps, 1 used Sales-i CRM, the system the company paid for to make the organization better. If every licensed CRM User does not Use the CRM, then the whole company suffers. Some would call it the “weak link theory,” I call it: “you cannot see past your own needs to the company’s needs entire.”