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White Cup

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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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Customer Rating Review Score based on 1933 reference ratings
4.8/5.0 (1933)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • “We have a lot of different types of users, outside and inside sales, quoting, marketing, and executives. it’s a flexible tool that everyone uses.”

    National Electrical Distributor CRM Manager

  • “Once the team could understand how the BI tool benefited them specifically, everyone adopted it.”

    Steven Wark IT Director

  • “Tour de Force is a solid product and is supported by a solid group of people. We started with Tour de Force in 2004, and the system has come a …

    Eric Grimstad President
71 more testimonials currently locked

41 Case Studies

  • How One Print Dealer Grew from Single Service Brand to Technology Brand …

  • Shippers Supply, Inc - Customer Case Study

    Jeff Schuppe Director of Sales and Marketing

  • White Cup Pricing Achieves 5.7% Margin Growth for HVACR Distributor

40 more case studies currently locked

3 Customer Videos

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Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 1,907,416+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.