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White Cup

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Read 72 White Cup reviews and testimonials from customers, explore 47 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Business Intelligence Software

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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Customer Rating Review Score based on 2076 reference ratings
4.8/5.0 (2076)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • “White Cup's CRM really helps our sales team to manage their time better and organize their week. It’s really easy to fly around White Cup's CRM on the web, and …

    Vanessa Bray Sales Administrator

  • “We were looking for a true CRM – something mobile, flexible, and customer-focused. TDF served us well for operations, but we wanted a platform that felt more like a sales …

    Taylor W. AIDP

  • “If anyone asked me which BI to use, I’d say go with White Cup BI. It’s easy to deploy, easy to use.”

    Kevin Saky IT Support Manager
71 more testimonials currently locked

47 Case Studies

  • Johnstone Supply Uses White Cup BI to Better Manage Their Store Group

    Bill Kidd Controller

  • Global Telecom Distributor Wins With White Cup BI for 20+ years

  • This nationwide player has relied on White Cup’s CRM through organic and …

46 more case studies currently locked

3 Customer Videos

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Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 47 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 2,015,504+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.