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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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Customer Rating Review Score based on 2003 reference ratings
4.8/5.0 (2003)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • "The ease of use and the ease of implementation is a significant plus in my world. And, based on the money MITS BI saved our company, the software paid for …

    Holly Horner IT Manager

  • "It has definitely helped our users gather and view data quickly and effectively. From sales team members to upper management, a wide variety of users have been very excited to …

    Josh Blawat Junior Systems Administrator

  • “We didn't have any insight into purchasing behavior, and we couldn't report on accounts receivable or accounts payable.”

    Cole Callahan Director of Strategic Initiatives
71 more testimonials currently locked

41 Case Studies

  • This nationwide player has relied on White Cup’s CRM through organic and …

  • North American Distributor Reports 40x ROI After Implementing White Cup Pricing

  • How Dot It restaurant specialty distributors and branded printed products manufacturer used …

    Gary Cooper Chief Executive Officer
40 more case studies currently locked

3 Customer Videos

2 more videos currently locked

Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 1,911,839+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.