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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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  • 72 Testimonials View
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Customer Rating Review Score based on 2049 reference ratings
4.8/5.0 (2049)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • "White Cup really does make a different with tracking our customers' trends and specific product lines, profit margins, and year-over-year quarterly sales. It makes it easier to do year-end reviews …

    Jason Giannone Product Line Support & Development

  • “The Tour de Force CRM system gives us the ability to link the past with the future. We are very excited to tie our sales pipeline into our strategic business …

    Jeff Schuppe Director of Sales and Marketing

  • “Once the team could understand how the BI tool benefited them specifically, everyone adopted it.”

    Steven Wark IT Director
71 more testimonials currently locked

41 Case Studies

  • ABCO Gains Competitive Edge with Tour de Force Solution

    Spencer English Director

  • Southern Marketing Affiliates Boosts Sales Effectiveness With White Cup BI

    Luke Gazaway National Sales Director

  • Darcoid Rubber Co. Improves DecisionMaking With White Cup’s Cloud Business Intelligence Software

    Brian Poggetti Director of Finances and Operations
40 more case studies currently locked

3 Customer Videos

2 more videos currently locked

Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 1,970,461+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.