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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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Customer Rating Review Score based on 1967 reference ratings
4.8/5.0 (1967)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • “The best thing about TDF CRM is that it’s the most user-friendly CRM I’ve ever worked with. It’s easy to configure, easy to manage and easy to train on. It’s …

    Tracy Searcy CRM Administrator

  • “Our implementation of Tour de Force has enabled us to effectively collect, analyze, and disseminate customer information that helps maintain and grow our business and customer relationships, regardless of changes …

    Mark Murman Clayton Engineering

  • “White Cup offers powerful products to streamline data analysis and build a distributor’s performance targets into workflows and reports.”

    Jessica Leppanen Sales & Marketing
71 more testimonials currently locked

41 Case Studies

  • Conveyer & Caster - Equipment for Industry - Customer Case Study

    Brian Harrington IT Director

  • Hartfiel Automation Forges Sales Operations with CRM and BI

    Vanessa Bray Sales Administrator

  • Johnstone Supply Uses White Cup BI to Better Manage Their Store Group

    Bill Kidd Controller
40 more case studies currently locked

3 Customer Videos

2 more videos currently locked

Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 1,910,686+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.