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White Cup

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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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  • 72 Testimonials View
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Customer Rating Review Score based on 2027 reference ratings
4.8/5.0 (2027)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • "I have used Tour de Force as a sales territory manager, a branch location manager, and now as President; a company-wide executive manager of sales. Therefore, my perspective on the …

    Neil Carter President

  • “Before Tour de Force our management did not have a good idea on our win/loss ratio, but now (they) can tell you exactly how much we need in the pipeline …

    Stefany Forkap Marketing Specialist

  • "I am able to pull data and save reports that are pre-filtered to only review the data that is important when making decisions without having to sift through the weeds …

    Mike Gracyzk Pricing Manager
71 more testimonials currently locked

41 Case Studies

  • Sixth-generation distributor reduces deadstock by 60% by using BI to bolster customer …

    Kevin Saky IT Support Manager

  • LEPCO Chooses White Cup CRM To Supercharge Sales and Marketing

    Katie Crowl CRM Administrator

  • This nationwide player has relied on White Cup’s CRM through organic and …

40 more case studies currently locked

3 Customer Videos

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Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 1,926,696+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.