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Read 72 White Cup reviews and testimonials from customers, explore 47 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Business Intelligence Software

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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Customer Rating Review Score based on 2193 reference ratings
4.8/5.0 (2193)
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72Testimonials

  • “When we got White Cup BI, we were only using it for reports based on exported data. It was a better alternative to the report writer in our ERP system. …

    Dawn Witte Director of Marketing and Customer Service

  • "With the dashboards, I can literally have the dashboards up, and I can build a business plan with the rep right there and say, 'ok, let's look at some key …

    Clint Phillips Executive Vice President

  • “If anyone asked me which BI to use, I’d say go with White Cup BI. It’s easy to deploy, easy to use.”

    Kevin Saky IT Support Manager
71 more testimonials currently locked

47 Case Studies

  • Why one wholesale distributor selected Tour de Force over Salesforce.com and Microsoft …

    Mike Rowley Co-Owner and CIO

  • Salem Distributing Company streamlines machine pipeline reporting with White Cup and $2,269,225 …

    Diane Luter IT Director

  • Hartfiel Automation manages 8,000 opportunities with White Cup

    Vanessa Bray Sales Administrator
46 more case studies currently locked

3 Customer Videos

2 more videos currently locked

Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 47 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 2,138,514+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.