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White Cup

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Read 72 White Cup reviews and testimonials from customers, explore 41 case studies and customer success stories, and watch 3 customer videos to see why companies chose White Cup as their Customer Relationship Management (CRM)

While White Cup and Hookshot are new names in the industry, the platform is comprised of a combination of software from three sister companies: Compass Sales Solutions, MITS, and Tour de Force. In 2020, the three came together and rebranded under one company, White Cup, and one product suite, Hookshot. White Cup offers two integrated Hookshot products: Business Intelligence (BI) and Customer Relationship Management (CRM). Hookshot integrates with key business systems, like your ERP, to enable you to gather, analyze, and act on meaningful data tailored to your business goals and industry best practices.

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  • 72 Testimonials View
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Customer Rating Review Score based on 2003 reference ratings
4.8/5.0 (2003)
  • Winter 2026 Rising Star CRM Software
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72Testimonials

  • “White Cup Pricing provided us with data that highlighted where we had been charging too much or not enough based on our new matrices and created an accurate global price …

    HVAC and Plumbing Distributor Corporate Pricing Manager

  • “It was so great to see a CRM for distributors that emphasized business intelligence. It just became more and more evident that White Cup really understood our industry and truly …

    Katie Crowl CRM Administrator

  • “Tour de Force has enabled our management team to actually “manage” instead of just being firefighters. With features like the Alerts & Notifications we are able to identify trends, either …

    Chris Restorick Sales
71 more testimonials currently locked

41 Case Studies

  • How Self-Service Reporting Empowers Users and Focuses Valuable IT Resources

    Steven Wark IT Director

  • A Global Leader in Personal Protective Equipment Embraces Business Technology

  • LEPCO Chooses White Cup CRM To Supercharge Sales and Marketing

    Katie Crowl CRM Administrator
40 more case studies currently locked

3 Customer Videos

2 more videos currently locked

Additional White Cup Information & Resources

Read White Cup Reviews, Testimonials & Customer References from 72 real White Cup customers.

Browse White Cup Case Studies, Customer Success Stories, & Customer References from 41 businesses that use White Cup.

Watch White Cup Customer Videos to learn why 3 businesses chose White Cup.

FeaturedCustomers has 1,911,838+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.