"Once we decided we were going to do this, we got involved in the app community and figured out where the pain points were for developers and where the tool sets were missing. We found that while there were a slew of tools to help people understand their customers in brick and mortar, on the web, and on TV, mobile was way behind."
"A new brand name has to work across the board. It has to resonate with your current and potential clients. Trademarks and web domains have to be available. And if you’re a global brand the way we are, you’ve got to make sure your new name doesn’t mean something profane in Mandarin or Hindi."












