"UGC is one of the best, low-hanging fruit marketing and guest service strategies there is. Not only does it celebrate existing guests, but it amplifies experiences for future guests.”

“Having a local social media presence is a point of difference for us. Our competitors don’t invest in local because it requires quite a bit of resources, time, and effort. We’re the largest provider in the industry so we believe the investment positions us as a leader in the category.”

“By layering Benchmarking on top of Listening, we’ve developed a powerful brand health engine, it allows us to get to the heart of trends and shed light on insights that are otherwise hard to unpack.”

"Our global editorial calendar allows us to see all the different posts we have published or scheduled, So we're able to track what's happening on different social media channels across the world in real-time. That's been invaluable in helping us coordinate our efforts and ensure consistency in our messaging."

"Sprinklr’s automations and AI are fantastic, It's great when technology works seamlessly in the background, bringing operational efficiencies."

“Customer service is a top priority for us because it’s a real differentiator in our industry, We want to have the best product, the best network and the best customer service. And to provide the best customer service, we need channel-less and seamless solutions.”

"Social media isn’t just a content platform for us, It's a tool for taking action, addressing passenger questions and continuously improving our services and business."

“We needed to stay true to Oatly and what Oatly stands for, We wouldn’t go into the platform and just follow what everyone else does.”

“If there’s one platform where a brand is allowed to really act out and bring its weirdest self, it’s on TikTok, So for us, it was a media match made in heaven.”

“When we started our journey with Sprinklr in 2019, our social media tech stack consisted of seven point solutions, As a result, we faced numerous challenges, including extremely manual and repetitive reporting processes, metrics discrepancies between systems, capability limitations due to a lack of integration between systems, and much more. …

“It’s all about weaving social seamlessly into the value chain, TCS Interactive is the digital design and innovation arm of Tata Consultancy Services, one of the largest IT services and consulting companies in the world."

“Over the last few years with COVID, we’ve started to drift apart and do our own thing, It was clear we needed to create a feeling of community and teamwork. We needed to get everyone who works on social media to have a feeling that we’re all working together.”

“Our socials had been geared toward ‘fitspiration,’ but I tried a different tactic, My goal was to meet people where they were and encourage more of a health-at-every-size approach.” Positive engagement started to go up, as Garson made real connections with the company’s app users. She realized she had a …

“We were able to take a fractured process with no consistency that was based on individual performance in 5,200 locations and centralize it, so that we have a single brand message, one voice for Jackson Hewitt.”

"We have everything from ad creation to performance analysis — including creative approvals, A/B testing and various segmentations — in one place. This also increases governance in controlling advertising expenses, allowing the company to work in harmony with the agency throughout the process."