“We see retail stores as a staging point for expanding into new markets, and securing customers who will shop with us online after visiting our store."
"We're creative, direct, and founder driven. We focus on the best. We're here to deliver the best product. The best service. The best quality."
"Shopify has a great ecosystem of apps and integrations that enables continuous improvement to customer experience."
“Everyone wants to be innovating and doing cool things, especially in a cool industry, working on a cool product, That’s why you got into the craft that you're into, not to keep the lights on. They’d never been able to really fully communicate the brand in the way they wanted to because they didn’t have the opportunity to be flexible, and ultimately, any boundary to flexibility is a barrier to innovation.”
"There was a time post-launch where we kept saying, what are we missing? Why is this so easy? There has to be something that we're overlooking that's going wrong that we're not aware of. It was a very smooth launch with immediate stability."
"Over time, we had to make a lot of customizations. We recognized that there were definitely limitations in terms of agility, experimentation, and we were still reliant on development partners to get work done. It had all gotten a bit complex."
"In our business, your inventory, investment, marketing, and the customer experience need to work in concert. There was no way for us to do that in the structure we had because everything was built around a catalog."
"Email capture at checkout helped us see the highest email capture we’ve had in some time. We’re now able to connect the dots in customer data and between in-store and online shopping. With Shopify, we can finally create a truly fluid and personalized omnichannel experience."
“By getting customers’ emails into the Little Words Project ecosystems, customers are not then just shopping at our store. They're also shopping online and having an omnichannel experience.”
"We looked at various platforms, including custom solutions, but ultimately chose Shopify because of its leadership in the market and the extensive features it offers."
"Our greatest frustration was seeing our budgets tied up in maintaining the platform, rather than channelling those resources into creating exceptional experiences for our customers."
"We started with a handful of t-shirts. Then they sold out. So we kept doing that and we reinvested everything back in the business for the next 10 years. One day we turned around and we’d built a full top-to-bottom luxury fashion brand."
"After we rolled out separate sites for the US and Europe we saw an increase internationally of 50 percent in sales. Most recently, we launched our German translation and that added an immediate 30% increase in conversion rates and over 100% increase in organic sessions."