What is eCommerce Platforms Software?

Introduction

An eCommerce platform is a complete software solution that permits retailers to create and manage an online store for their services or products. This system creates a digital, centralized hub for customer and product data, and enables eCommerce companies to perform tasks like customizing product information, managing web layout and content, processing online transactions, and tweaking the platform for their enterprise’s online requirements.

With an eCommerce platform, you can unify, maintain, and scale core business workflows like the front-end selling of services and products, and the back-end work of managing customer order history and inventory. Depending on security, potential for growth, and business need, an eCommerce tool can be proprietary or open source, and deployed in the cloud or on-premises. eCommerce solutions can be integrated with ERP, CRM, inventory management, subscription management, and catalog management applications.

In short, eCommerce software allows you to run your online business on a single, integrated system, manage eCommerce services and products, be customizable and flexible according to business objectives, scale as per business need and size, follow eCommerce regulation, and offer encryption and security of information and data.

Features of eCommerce Platforms Software

Website Builder

With eCommerce software, you can swiftly create a website for your online business. The platform offers design templates you can utilize to produce a professional-looking website and online store based on your requirements without the need to hire expert web designers.

Automation

The checkout process, including precise calculation of pricing, taxes, handling costs, and shipping rates, is automated to give buyers an instant idea of the amount they need to pay for their purchased items.

Search Function

Shoppers can use advanced search features to easily find the products they need. eCommerce software can list, categorize, and update new items, and add descriptions, feature lists, and images to them.

Centralized Database

You get a central repository for effortless storing, retrieval, and access of product data, customer information, product listings, accounting transactions, browsing histories, and shipping and payment status.

Marketing Capabilities

An eCommerce platform enables you to improve your online store’s branding, promotion, and marketing. You can range use a range of functions for image/branding reinforcement, SEO optimization strategies, and targeted campaigns.

Integration

Most eCommerce systems can integrate with popular third-party tools and business apps to permit you to manage an array of tasks such as email marketing, accounting, payment processing, and order fulfillment – all from a single platform.

Benefits of eCommerce Platforms Software

Swiftly Open Your Online Store

eCommerce software offers simple-to-use store builders with pre-designed templates and a range of themes to assist you to quickly create your online store. You can use basic drag-n-drop features to place your store elements, add item images, include prices and descriptions, develop your shopping cart, and start selling immediately.

Your Shop is Open 24/7

With eCommerce software, you can sell your products 24/7 online without being restricted by physical location or your staff’s working hours. The platform automates all elements and you don’t need to continuously monitor your web store via your dashboard.

You can Sell Globally

eCommerce platforms allow you to sell your products to a worldwide market and your sales are not limited by geographical boundaries or time zones. Utilize the internet’s connectivity to market to any consumer, anywhere in the world.

You can Save Resources, Money, and Time

Running a physical store is more expensive as you need to shell out for rent space, pay your sales staff, and cough up for utilities, among other expenditure. Instead, simply invest in an affordable eCommerce solution to manage your online store to minimize costs and boost profits.

You can Offer a Much Wider Product Range

In a conventional retail outlet, you are limited by storage space and can sell only a limited amount of products. An online store is superior as it does not have any physical restrictions and you can sell almost unlimited number of items. eCommerce software allows you to catalog your products for convenient search and viewing by consumers. This reduces the selling cycle and empowers you to maximize your returns with minimum investment.