"We’re able to get visibility into Shopify's roadmap so we can align our own business initiatives and goals. It doesn’t fall on me to work with developers to build out our own roadmap, and spend way too much time and money on a platform. We should be focused on customers, creating awesome wines, and developing content and telling stories. Shopify has freed me up and us up to go back to doing what we do best. And, frankly, it's saved us a lot of money."