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"Our focus shifted to being a brand that genuinely connects with our customers. We prioritized building relationships and sharing our story, highlighting what sets us apart in the market. By focusing on our unique competitive differentiators, we created a narrative that resonates with our audience and fosters loyalty."
"[Over time], our technology team’s ability to provide an advantage became a disadvantage. We even went so far as to build our own checkout. We just realized it wasn’t worth it; it brought too much risk."
BigCommerce is the world’s leading SaaS ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow …
Salesforce Commerce Cloud (formerly Demandware) empowers brands to engage with customers in entirely new ways, including online, on-the-go and with empowered associates in brick-and-mortar stores. Today, Salesforce Commerce Cloud’s industry-leading …
commercetools is the leading composable commerce platform, allowing companies to dynamically tailor and scale shopping experiences across markets. We equip some of the world’s largest businesses with tools to future-proof …
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