“Our experience setting up Shopify was great. Although we ran into a few hiccups here and there, the overall integration with Facebook was relatively simple, and we were able to begin selling within two weeks after beginning implementation.”

“Everyone wants to be innovating and doing cool things, especially in a cool industry, working on a cool product, That’s why you got into the craft that you're into, not to keep the lights on. They’d never been able to really fully communicate the brand in the way they wanted …

"What's great about a platform like Shopify Plus is that there's not a lot of work you have to do to maintain it. It just works. Shopify Plus does what it needs to do, and it gets better every day, so you can focus on figuring out how to have …

"[Over time], our technology team’s ability to provide an advantage became a disadvantage. We even went so far as to build our own checkout. We just realized it wasn’t worth it; it brought too much risk."

"With Shopify POS, we now have a single point of truth for our inventory, which makes everything flow much more smoothly."

"Shopify is super simple to pick up and easy to learn. And it is nice for a regular part-time associate to be pretty self-sufficient in setting up their POS account."

"One person can build and maintain an entire brand presence. Then, it's fully scalable as the business grows."

"One of the reasons we needed custom pricing for our wholesale customers was that many of them fall into different B2B categories; some have hard margins, and some we can control. The custom catalog capabilities in B2B on Shopify meant we could set individual pricing categories and attach them to …

"Black Friday is a huge moment for us as a brand. In partnership with Shopify, we were able to grow our Black Friday sales revenue from $150,000 in 2022 to $3.8 million in 2024, only two years later. A big part of this increase was that we were committed to …

"Little by little, we built up internal know-how and resources. We wanted speed, and we wanted to enable ourselves to implement our ideas."

"Everything new and innovative came out on Demandware first, but there came a point where that clearly shifted to Shopify. Today Shopify is the clear winner."

"We find that our customers like being able to consult with a professional in-person before going home and checking out online. Or placing an order and shipping it to a local store. So hopping between channels has to feel seamless."

"Through the ERP system, SilkSilky can clearly see dynamic data on sales forecasts, production schedules, inventory estimates, and stock levels, and can use algorithms to minimize waste as much as possible. As a result, costs have significantly decreased, allowing prices to genuinely benefit consumers."

"Shopify has evolved with us as business owners and as a business. When we expanded into physical retail, everything worked together as one unified system—from inventory to loyalty rewards to customer data. That's what makes it special. We can focus on serving our customers, not managing separate systems."

"Our operating model just wasn't offering the agility that we needed."