“When we were trying to make sense of the models that were showing up in the dashboard, there were concerns around some of the model performance metrics. The ROC curves and the precision accuracy statements don’t match what we would hope to see.”
"Display was the central question that originally led us to Rockerbox and more robust attribution modeling in general. That was the channel. we struggled the most with to measure value and it was also the channel we spent the most on. We wanted to know how much marginal revenue was this actually driving? Can we cut the spend in half and still get the same number of conversions out of the channel? We couldn't answer that question before. now that we have Rockerbox set up we felt much more confident cutting spend without seeing a loss in marginal trials."
Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. The introduction of mobile has divided today’s businesses, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that by providing a holistic view of all user touch points and ensuring that links take the user to the right place in the most frictionless way.
Emotive has created the category of human-to-human marketing, enabling eCommerce merchants to scale relationships with customers through conversational texting. They’re extraordinarily proud of the company they’ve built. They’re a driven, passionate, responsible group that values personal and professional growth equally. They take care of themselves, their families, their customers, and one another. They believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.