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“When we were trying to make sense of the models that were showing up in the dashboard, there were concerns around some of the model performance metrics. The ROC curves and the precision accuracy statements don’t match what we would hope to see.”
"Display was the central question that originally led us to Rockerbox and more robust attribution modeling in general. That was the channel. we struggled the most with to measure value and it was also the channel we spent the most on. We wanted to know how much marginal revenue was …
Adobe is the global leader in digital marketing and digital media solutions. Adobe tools and services allow customers to create groundbreaking digital content, deploy it across media and devices, measure …
Northbeam - The marketing intelligence platform for profitable growth. They feel a deep responsibility to the thousands of marketers, executives, and media buyers that trust their data for their daily …
Triple Whale is the world’s first all-in-one ecommerce operating system. With powerful data aggregations, visualizations, and improved attribution tracking, Triple Whale gives ecommerce companies a clear, quick, and transparent view …
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