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“It wasn’t as big of an impact as we would have expected. Mind you, we did do some of the different things like CAPI that we were advised to do which definitely helped. Without Rockerbox we probably would have pulled back because when you lose visibility, your natural inclination is to pull back and see. But really, having that extra layer of reporting with Rockerbox made it much easier to avoid the normal reaction because we had consistent reporting coming through from Rockerbox. Because of this, we didn’t have to pull back which was actually a big opportunity for us as CPMs were dropping across the board.”
“Integrating MNTN’s Verified Visits with Rockerbox’s precise measurement platform has been extremely effective in analyzing performance, We are now able to measure the performance of National University’s connected TV campaigns alongside our other marketing channels and use that unbiased measurement to better inform strategic decisions. The knowledge gained has enhanced confidence as we scale our CTV campaigns.”
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at www.adroll.com.
Fospha is a Multi-Touch Attribution solution helps businesses work out where to spend the next dollar/pound of their marketing budget. Integrating disparate data sources from across the business, they give their customers a holistic view of their marketing data and provide the insight and tools that enable their clients to drive conversions and improve marketing ROI.
OptiMine Software is a leader in cloud-based cross-channel marketing analytics and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine’s marketing mix analytics and optimization platform, marketers maximize ROI by gaining insight into every ad’s contributions to financial performance, while optimizing ad mix and spend—across channels and devices.
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