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“When we were trying to make sense of the models that were showing up in the dashboard, there were concerns around some of the model performance metrics. The ROC curves and the precision accuracy statements don’t match what we would hope to see.”
"Display was the central question that originally led us to Rockerbox and more robust attribution modeling in general. That was the channel. we struggled the most with to measure value and it was also the channel we spent the most on. We wanted to know how much marginal revenue was this actually driving? Can we cut the spend in half and still get the same number of conversions out of the channel? We couldn't answer that question before. now that we have Rockerbox set up we felt much more confident cutting spend without seeing a loss in marginal trials."
Adobe Analytics is an industry leading solution that empowers you to understand your customers as people what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.
Ruler Analytics phone tracking works by overriding the phone number on your website and replacing it with a unique phone number for each individual visitor. When the number iscalled the call is sent to your original number. Each time a new visitor lands on the website the phone number is changed by Ruler accordingly.
SegMetrics is an attribution and business intelligence platform, giving you already use. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth.
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