“In a more scientific way, understanding that if we increase our Facebook investment by 25%, we want to have confidence in what the overall implication on the business will be in a long-tail view as opposed to just looking at what we’d achieve from Facebook in a dollar-in, dollar-out view.”

“[Rockerbox] has allowed us to feel confident in scaling and seeing how our dollars influence the entire customer journey. We have so much more intelligence in terms of optimizing campaigns holistically and knowing where these campaigns fit within the customer journey.”