“We increased spend significantly on non-brand paid search (shopping) in April. Prior to our relationship with Rockerbox, we may have invested a lot of that into Instagram acquisition or Facebook acquisition campaigns. What we did leveraging Rockerbox data last month was really aggressively lean in on non-brand paid shopping. Our overall spend was up over 200% vs the previous month. Without having the Rockerbox feedback validating that it was driving incremental new-to-file business that was predominantly first-touch, I don’t know that we would have made those decisions. We would have taken a more conservative, staggered approach and surely left a significant amount of orders on the table. We would not have been as aggressive without Rockerbox in place.”