Rockerbox targets users that are currently exhibiting intent-based browsing behavior, reducing wasteful spend, and increasing conversions by understanding the sites and articles that are currently impacting your audience's decisions.Additionally, Hindsight by Rockerbox provides clients with a fuller path to visitation/conversion (beyond direct referrer), uncovering the influential sites, articles, and topics to ensure that you are appropriately engaging users along the way.
"We developed our entire budget based on Rockerbox attribution data. We leveraged Rockerbox to dictate what our spend was going to be in different channels; what new channels we were going to try to test into and what our assumed ROAS numbers were going to be. Rockerbox, or quite honestly any attribution model, should be a big part of assessing your marketing mix, crafting your marketing budget and really helping you figure out your strategy and what you should be focused on."




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