Adjust

"We track all of our apps with Adjust - both B2C and B2B. We have flexibility over what we track, and control over what we sync back to our database. Accuracy and depth of data, plus hands-on support are some of the main drivers of us working together."

"Adjust is an important tool for us to optimize our campaigns and marketing performance. Their clean and complete display of data on the dashboard helps us analyze our data and provides more transparency into our KPIs. With Adjust's unlimited event tracking, we were able to track events that were key to our conversion scenarios. We created two unique conversion paths for each line of business; finance and e-commerce. With our e-commerce app, we track the following events; browse products → add to cart → purchase; for financing, the conversion path is as follows: apply for virtual credit card → credit limit approval → confirm order. With these two conversion paths, we are able to analyze key activities of our user conversion. Akulaku relies on these metrics to execute its most important marketing decisions."

"Foreign tool vendors operating in Japan often function more as sales offices rather than full-service support teams. However, Adjust stood out not only for its widespread adoption in Japan but also for its exceptional customer support and flexible approach. Through our interactions, we felt a strong sense of trust, ultimately leading us to confidently choose Adjust. They have gone beyond being just a tool provider and have been a valuable partner in our strategy."