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"We were interested in discovering what we were able to do with the resources and data we had. We based our strategy on insights from the previous year’s results, and undertook a trend analysis related to the pandemic."
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"Foreign tool vendors operating in Japan often function more as sales offices rather than full-service support teams. However, Adjust stood out not only for its widespread adoption in Japan but also for its exceptional customer support and flexible approach. Through our interactions, we felt a strong sense of trust, ultimately …
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“In a post-ATT world, it’s important for marketers to alter their approach to paid UA on iOS. Apple is constantly changing the game, and the best marketers are the ones capable of quickly understanding how iOS is evolving and rapidly embracing change.”
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"According to the ad industry, TV has been ‘dead’ for 10 years. But we haven’t found that to be true. TV remains the top mass-media channel for us and it has a great impact across sectors. Today, we attribute TV across continents and optimize campaigns at a much more granular …
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"If you are serious about building out a user acquisition engine, you need an MMP/attribution provider. Trying to do attribution on your own is not going to help as a lot of time gets wasted in building out systems to be able to wade through discrepancies, filter out fraudulent installs, …
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"With Adjust’s CTV AdVision, we’ve been able to achieve heightened visibility into the performance of our CTV efforts to optimize our campaigns. Previously, we had to make choices for our CTV marketing without the data to support or guide our decisions. With CTV AdVision, we’re able to easily and confidently …
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"We were looking for a new approach to improve the performance of the ongoing re-engagement campaigns. With support from Adjust and Remerge, we successfully leveraged the uninstall events and achieved a 21% increase in the app reopen rate."
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"Adjust’s solution engineering team was instrumental in us getting started with Adjust and they eradicated any technical difficulties we thought we might experience through the process. They were there with us every step of the way."
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“After working with Adjust, we were able to measure every touchpoint in the user journey and events across all marketing channels. Now we have accurate data, which has helped us to make the right decisions. We also like how easy Adjust’s platform is to use and particularly appreciate the UI …
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"Adjust has been transformative for Appodeal. We’ve not only been able to streamline our analytics processes but also significantly reduce the time it takes to deliver critical data and insights to our stakeholders. This efficiency has empowered our team to make quicker, more informed decisions that align with our strategic …
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“Adjust enabled us to see the full picture of the Web2App journey, from the first click to repeat purchases. That visibility empowered us to personalize messages in real time, creating not just higher conversion but deeper, lasting engagement.”
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“Given the deprecation of Google’s Firebase Dynamic Links, we needed a tool that would allow us to continue with our existing deep linking process. As we were already working with Adjust for attribution, migrating to TrueLink was the best solution.”
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"Audience Builder has been a game changer for us. We’re more efficient, our sales have increased and our costs have decreased. For the first time in the bank’s history, we’re outperforming the physical branches. I’d say this is a huge result."
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"We recognize our business imperative behind connecting with diverse financial backgrounds – people who have different credit scores and financial statuses. Thanks to the Audience Builder, we understand and engage with our customers better than before and deliver them personalized experiences through our ads."
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"Audience Builder gave us an extra layer of segmentation. We have our own internal definition of what qualifies as an active user and because we’re measuring each stage of the funnel, we want to make sure we’re not targeting users who are already in the middle of an application process. …