170 Adjust Testimonials

"We made use of Adjust tracking capabilities to dissect the Yaqoot app journey and unlocked optimization tactics that we activated via a seamless integration with performance channels. Our granular data driven approach generated a significant uplift."

"Previously, there was no sufficient depth of data analysis, so we were not able to track our cost per install (CPI) by, for example, different creatives. Now we can monitor it and optimize accordingly. Adjust also offers a huge amount of metrics for us, making our data analysis super easy, yet thorough."

"Looking at creative level data from Adjust, we learned which elements were resonating most with our audience and when we optimized our creatives, we were able to increase our spending on paid campaigns."

“The Adjust China team guided us in setting up conversion values. Since VividJoan’s products are largely dependent on in-app purchases, we were advised to increase the volume on our paid campaigns. When setting up the conversion value, the Adjust team provided us with best practices and supported us in optimizing live campaigns.”

“We wouldn’t be in this business if it weren’t for Adjust’s Fraud Prevention Suite.”

"Adjust let us cluster users according to response channels, including media and the Bank’s touch points. Making our planning and targeting accordingly, resulted in great efficiency in our marketing budget."

"Thanks to Adjust, we were able to increase our efficiency. By knowing which users are coming from paid vs. unpaid channels, we were able to strategize our marketing efforts with our overall marketing budget in mind."

"According to the ad industry, TV has been ‘dead’ for 10 years. But we haven’t found that to be true. TV remains the top mass-media channel for us and it has a great impact across sectors. Today, we attribute TV across continents and optimize campaigns at a much more granular level."

"Facebook is one of the most important communication channels for us, Adjust's deep integration made our work fast and easy. We were able to unlock and reach new targeting groups and increase our growth tremendously."

"Adjust is an important tool for us to optimize our campaigns and marketing performance. Their clean and complete display of data on the dashboard helps us analyze our data and provides more transparency into our KPIs. With Adjust's unlimited event tracking, we were able to track events that were key to our conversion scenarios. We created two unique conversion paths for each line of business; finance and e-commerce. With our e-commerce app, we track the following events; browse products → add to cart → purchase; for financing, the conversion path is as follows: apply for virtual credit card → credit limit approval → confirm order. With these two conversion paths, we are able to analyze key activities of our user conversion. Akulaku relies on these metrics to execute its most important marketing decisions."

"The cart abandoners is one audience that is key for us. These are users who are on the verge of converting but haven’t converted yet. Using the Adjust Audience Builder, we’re able to segment these users and target them with Dynamic Retargeting. The amount of personalization we get from segmenting our users has led to a 3x higher conversion rate."

“Adjust has fueled our data-driven marketing strategy. We use the data we get from Adjust to identify high performing ad partners, tackle ad fraud, and create audience lists to segment our users based on in-app behavior. Working with Adjust has helped us bring down costs and bring transparency into our ad budgets.”

“We have been amazed by what we can learn from Adjust’s raw data. By analyzing it, we’ve gained a deeper understanding of each touchpoint in the user journey, have discovered areas that could be better leveraged, and quickly spotted trends in users’ in-app behavior to acquire and engage more users.”

"Before using Adjust, we weren’t able to track and separate the value of our marketing channels. Now our team is able to make faster, more effective decisions — and the results speak for themselves. Since working with Adjust, we’ve been able to double our install volume, all while decreasing cost per acquisition by 20%.”

"Thanks to Adjust, we have a complete view of all the data, and the reporting is automated. The best part is that ROI calculations are straightforward, so we can easily figure out which campaigns are working.”