We can see the engagement and conversion rate per channel and can make informed decisions on where to spend and where not to. It is important for us to have a reliable and responsive partner that is at the forefront of what is possible. A very flexible tracker generation with deep-linking and more was a key criteria for us and so we decided to go with adjust.

Installs are nice, but they don’t matter when you’re working with a high-engagement product such as ours. That’s just a foot in the door. To properly evaluate which partners and campaigns are bringing in the right users, we need to know more than just volume: we need to know they perform.

I like working with Adjust for two reasons the first is the simplicity of the tool, and the second is the accessibility of the account managers.

Adjust were very present. They knew how to set their projections, they knew how to reassure us about the issues we had previously, and it was a well-known tool that came with many recommendations from other app companies’ in France.

Adjust has given us the tools we need to tie our desktop and mobile data together, giving us a more complete picture of user journeys across platforms. This has allowed us to make more informed marketing decisions and ultimately drive higher return on ad spend.

We can track interactions in our app in real-time to see how our users engage over their full lifetime. We can define our own events, drill down into each user segment, and export data.

According to the ad industry, TV has been ‘dead’ for 10 years. But we haven’t found that to be true. TV remains the top mass-media channel for us and it has a great impact across sectors. Today, we attribute TV across continents and optimize campaigns at a much more granular level.

As a marketer, it is really easy to use, and all of our partners are integrated with it.

Adjust has built a very solid bridge between partners in an extremely fragmented mobile marketing ecosystem. Being integrated with all major traffic providers, Adjust gives us an opportunity to setup and start running campaigns in no time. A complete collaboration between advertisers and publishers allows us to optimize towards our targets, and brings more transparency into the market overall.

We've been working with Adjust for the past three years across a number of different apps. It's helped us streamline our campaign management and the reporting dashboard lets us quickly spot trends in our data and ultimately make faster and more informed decisions.

Adjust's fraud prevention tools give marketers peace of mind and transparency into the traffic they are buying, and thanks to the Adjust APIs, marketers never pay for fraudulent installs. This means that fraudulent activity is never rewarded in-app, which creates a more sustainable and higher quality ecosystem for everyone.

Adjust is an important tool for us to optimize our campaigns and marketing performance. Their clean and complete display of data on the dashboard helps us analyze our data and provides more transparency into our KPIs. With Adjust's unlimited event tracking, we were able to track events that were key to our conversion scenarios. We created two unique conversion paths for each line of business; finance and e-commerce. With our e-commerce app, we track the following events; browse products → add to cart → purchase; for financing, the conversion path is as follows: apply for virtual credit card → credit limit approval → confirm order. With these two conversion paths, we are able to analyze key activities of our user conversion. Akulaku relies on these metrics to execute its most important marketing decisions.

Adjust gives us the tools we need to be even more efficient at media buying, from their in-depth analytics suite to their transparent campaign management system.

The cart abandoners is one audience that is key for us. These are users who are on the verge of converting but haven’t converted yet. Using the Adjust Audience Builder, we’re able to segment these users and target them with Dynamic Retargeting. The amount of personalization we get from segmenting our users has led to a 3x higher conversion rate.

By having the Fraud Prevention Suite implemented, it’s almost impossible for fraudsters to even find you. For our newest games, having Fraud Prevention Suite enabled is like having a full set of immunizations.

The customer support and tech support is far above other partners that I've worked with.