LeadsRx is a marketing attribution platform used by B2B and B2C businesses as well as by marketing agencies. The system helps marketers understand how each advertising channel is performing in terms of driving revenue and customer acquisition events. Teams that use LeadsRx maximize Return on Ad Spend (ROAS) by reducing wasted ad spend, improving conversion rates, and understanding customer journeys. They view their mission as arming courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. They enable brands to grow their business by putting the customer at the center of everything they do. Powered by their Universal Conversion Tracking Pixel™ technology, the LeadsRx marketing attribution platform is cloud-based software that captures all the various touchpoints that commonly guide prospects to becoming customers and build trust with the brand. Their role is to advance marketing technology in ways that help marketers develop more meaningful relationships with customers while making it accessible to all stakeholders within the organization