Fospha is a Multi-Touch Attribution solution helps businesses work out where to spend the next dollar/pound of their marketing budget. Integrating disparate data sources from across the business, they give their customers a holistic view of their marketing data and provide the insight and tools that enable their clients to drive conversions and improve marketing ROI.
"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."
"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our campaigns to generate the higher engagement and get the most out of our spend. We look forward to working with the Fospha team and exploring what more MMM has to offer."
"Fospha's independent measurement tools have empowered our team with transparent data and the ability to link our offline sales to both our offline and online marketing. We now have the confidence to invest more in our marketing, and we are excited to see the results."
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