"Fospha Attribution provided us with the confidence to scale our TikTok advertising."

"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."

"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue …

"We've known TikTok is working but it's so hard to prove. This is the data I've needed to back up what I've always known."

"Fospha provide us with a view of our customers before they become customers. We have a rich existing customer dataset at Octopus Energy, however, the customer level journey data we receive from Fospha is an incredibly valuable source of intellectual property that allows us to interpret behaviour and marketing interaction …

"Without Fospha, we had no effective way of measuring our brand spend. Now that we can see how well it's working we can invest with confidence."

"By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."

"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need …

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

"The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months."

"Through strategic optimizations of our ad accounts and a targeted increase in TikTok spending, we achieved substantial additional revenue year-over-year. Our efforts significantly boosted Return on Ad Spend (ROAS) and established TikTok as one of the top social channels in the IT market. Fospha's insights into attributed performance results have …

"We love working with Fospha and KnoCommerce! Using them together has been a gamechanger and helped us truly understand the value of our paid media. They are super easy and fast to work with which has helped us make quicker decisions."

"Fospha has been the biggest factor in how we've transformed paid social to a massive strength in our marketing. Our team used the tools provided by Fospha to achieve this."

"Fospha, along with our PPC agency, helped us to work out which campaigns were underperforming, and integration with Kenshoo meant that our PPC team could spend more time helping us with broader business decisions – optimizing on copy and campaign analysis instead of managing bids manually."