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"Having our data at our fingertips has been a revelation. The self-service reporting tools allowed us to see the impact of our social channels and monitor the performance of the types of content we were pushing out in detail. This channel performance data allowed my team to allocate marketing spend …
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"Fospha allowed us to quantify the impact of problem areas in our customer journey on conversion costs. They also allowed us to drill down to a very granular level, to find out exactly where and why these customers were dropping out."
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"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."
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"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."
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"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
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"A company of our size is inevitably siloed, both in terms of teams and data. Fospha’s solution brings consolidated, accessible data to the heart of the organization. Fospha’s expertise and approach, working hand in hand with my team, has enabled us to take back control of our data from ‘out-of-the-box’ …
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"We are currently saving approximately 500 days effort per year within my team. This will only grow this year though as we branch out into more areas e.g. market and competitor data - and as we increase general use and expand our output within the department."
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"We find tremendous value in the ability to integrate online and offline data sources into a coherent view of our business and customers. The Fospha team provides tools and solutions to help us move forward quickly. Their technology stack also is universal. That helps us remain flexible and open."
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"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our …
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"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."
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"After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha helped us integrate our channel attribution data with the data we gathered directly from customers, producing the most sophisticated attribution model I've ever worked with. In particular, we were making big …
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“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”
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"Without Fospha, we had no effective way of measuring our brand spend. Now that we can see how well it's working we can invest with confidence."
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"By using Fospha to guide spend, Huel grew new customer revenue by 54% in just 6 months."
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"Fospha contains the reporting I've been looking for my whole career."