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"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue …
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"Fospha contains the reporting I've been looking for my whole career."
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"Our relationship with Fospha started with helping us to solve one problem but has quickly led us to completely rethink the way in which we operate as a business. It has created a new data foundation far above our competitors that has enabled us to understand our readers at a …
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“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”
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"A big goal for us was to diversify our channel mix to de-risk the business. Fospha’s data really helped us to do this by comparing efficiency across channels to find opportunities to scale channels with a smaller share of wallet, which we did with Pinterest."
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"Insightful and great to work with. Before working with Fospha we struggled to know what to do next with our marketing. Fospha insights are really powerful stuff and helped us identify significant investment opportunities. It helped us feel more confident in strategic decisions about where to invest our marketing."
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"Before Fospha we didn't have the clarity we needed to make decisions."
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"(Halo) really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."
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"After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha helped us integrate our channel attribution data with the data we gathered directly from customers, producing the most sophisticated attribution model I've ever worked with. In particular, we were making big …
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"Without a product like Fospha, there is no way to see the full picture on your marketing performance. In our search for a solution, we couldn't find a measurement platform that really understood our business and specialised in Direct to Consumer. We didn’t think there was anything untoward in our …
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“Attribution is a new way of looking at things which the team are really excited about, especially being able to identify headroom in channels and justify focus on upper funnel which will be hugely impactful for us. It's been a great experience.”
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"Fospha has been the biggest factor in how we've transformed paid social to a massive strength in our marketing. Our team used the tools provided by Fospha to achieve this."
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"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."
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"Fospha allowed us to quantify the impact of problem areas in our customer journey on conversion costs. They also allowed us to drill down to a very granular level, to find out exactly where and why these customers were dropping out."
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"A company of our size is inevitably siloed, both in terms of teams and data. Fospha’s solution brings consolidated, accessible data to the heart of the organization. Fospha’s expertise and approach, working hand in hand with my team, has enabled us to take back control of our data from ‘out-of-the-box’ …