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"After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha helped us integrate our channel attribution data with the data we gathered directly from customers, producing the most sophisticated attribution model I've ever worked with. In particular, we were making big …
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"Fospha allowed us to quantify the impact of problem areas in our customer journey on conversion costs. They also allowed us to drill down to a very granular level, to find out exactly where and why these customers were dropping out."
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"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue …
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"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."
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"We find tremendous value in the ability to integrate online and offline data sources into a coherent view of our business and customers. The Fospha team provides tools and solutions to help us move forward quickly. Their technology stack also is universal. That helps us remain flexible and open."
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“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”
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"Fospha's independent measurement tools have empowered our team with transparent data and the ability to link our offline sales to both our offline and online marketing. We now have the confidence to invest more in our marketing, and we are excited to see the results."
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"Fospha contains the reporting I've been looking for my whole career."
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"Fospha Attribution provided us with the confidence to scale our TikTok advertising."
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"The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months."
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“Attribution is a new way of looking at things which the team are really excited about, especially being able to identify headroom in channels and justify focus on upper funnel which will be hugely impactful for us. It's been a great experience.”
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"Fospha is the primary acquisition reporting tool we use at Oddbox, we love it for monitoring our digital acquisition activity."
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"Without a product like Fospha, there is no way to see the full picture on your marketing performance. In our search for a solution, we couldn't find a measurement platform that really understood our business and specialised in Direct to Consumer. We didn’t think there was anything untoward in our …
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"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our …
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"Before Fospha we didn't have the clarity we needed to make decisions."