"Before Fospha, we considered turning TikTok off, as we had no evidence of its impact. Once we saw that 380% higher ROAS – we followed the signals and ramped spend for Black Friday. The results were massive – we saw a bump in revenue even at blended level, and TikTok …

"Having our data at our fingertips has been a revelation. The self-service reporting tools allowed us to see the impact of our social channels and monitor the performance of the types of content we were pushing out in detail. This channel performance data allowed my team to allocate marketing spend …

"The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months."

“Attribution is a new way of looking at things which the team are really excited about, especially being able to identify headroom in channels and justify focus on upper funnel which will be hugely impactful for us. It's been a great experience.”

"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our …

"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue …

"Fospha have helped us to improve our paid search performance through unlocking important insights through multi-touch campaign attribution, allowing us to redistribute of paid search budget effectively and increase return on investment."

“Fospha has been a game changer for understanding how our paid media channels are performing.”

“Snapchat is a high performing channel and key growth driver for our US market. We would not have realized this without Fospha.”

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need …

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

"(Halo) really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."

"Insightful and great to work with. Before working with Fospha we struggled to know what to do next with our marketing. Fospha insights are really powerful stuff and helped us identify significant investment opportunities. It helped us feel more confident in strategic decisions about where to invest our marketing."

"A big goal for us was to diversify our channel mix to de-risk the business. Fospha’s data really helped us to do this by comparing efficiency across channels to find opportunities to scale channels with a smaller share of wallet, which we did with Pinterest."

“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”