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“Attribution is a new way of looking at things which the team are really excited about, especially being able to identify headroom in channels and justify focus on upper funnel which will be hugely impactful for us. It's been a great experience.”
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"Insightful and great to work with. Before working with Fospha we struggled to know what to do next with our marketing. Fospha insights are really powerful stuff and helped us identify significant investment opportunities. It helped us feel more confident in strategic decisions about where to invest our marketing."
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"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."
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“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need …
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"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."
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"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue …
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"Fospha have helped us to improve our paid search performance through unlocking important insights through multi-touch campaign attribution, allowing us to redistribute of paid search budget effectively and increase return on investment."
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"Fospha helps us bring all our data into one place, and easily understand how we're performing across our KPIs, so that we can make better decisions."
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"We love working with Fospha and KnoCommerce! Using them together has been a gamechanger and helped us truly understand the value of our paid media. They are super easy and fast to work with which has helped us make quicker decisions."
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"Before Fospha, we considered turning TikTok off, as we had no evidence of its impact. Once we saw that 380% higher ROAS – we followed the signals and ramped spend for Black Friday. The results were massive – we saw a bump in revenue even at blended level, and TikTok …
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"Before Fospha we didn't have the clarity we needed to make decisions."
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"Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come."
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"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
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“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”
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"We've known TikTok is working but it's so hard to prove. This is the data I've needed to back up what I've always known."