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"(Halo) really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."
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"Through strategic optimizations of our ad accounts and a targeted increase in TikTok spending, we achieved substantial additional revenue year-over-year. Our efforts significantly boosted Return on Ad Spend (ROAS) and established TikTok as one of the top social channels in the IT market. Fospha's insights into attributed performance results have …
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"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
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"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our …
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"After our Series B investment, SPOKE was diversifying across a range of marketing channels both online and offline. Fospha helped us integrate our channel attribution data with the data we gathered directly from customers, producing the most sophisticated attribution model I've ever worked with. In particular, we were making big …
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"Before Fospha, we simply could not see the full picture on spend, sales and true Customer Acquisition Cost. In our search for a solution, we couldn't find a measurement solution that matched our focus and ambition. After seeing the results of the first 30 days working with Fospha, we wished …
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"Fospha’s MTA solution helps us make sense of our marketing data to enable better decisions with our spend, and their team have actively partnered with us to derive results from the data and those results have been phenomenal."
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"By breaking down silos within our organization, in an affordable and agile way, Fospha’s solution has bought consolidated, accessible data to the heart of our business."
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It’s always great to connect with senior D2C leaders in growth roles. Our conversation sparked an idea for us to test Meta’s Advantage, plus in our EU market where smaller budget have meant we struggled to have it “always on."
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"Fospha helps us bring all our data into one place, and easily understand how we're performing across our KPIs, so that we can make better decisions."
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"Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."
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"The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months."
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"Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come."
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"Introducing an impartial, full-funnel tool to come in and 'mark Google's homework' really helped us justify our increased investment in PMAX & Paid Search. We report on Fospha numbers weekly in our exec meetings now."
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"Fospha is the primary acquisition reporting tool we use at Oddbox, we love it for monitoring our digital acquisition activity."