"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."
"We've known TikTok is working but it's so hard to prove. This is the data I've needed to back up what I've always known."
"Through strategic optimizations of our ad accounts and a targeted increase in TikTok spending, we achieved substantial additional revenue year-over-year. Our efforts significantly boosted Return on Ad Spend (ROAS) and established TikTok as one of the top social channels in the IT market. Fospha's insights into attributed performance results have been invaluable, informing and further refining our TikTok channel strategy."
“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”
"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue generating strategies."
"Fospha have helped us to improve our paid search performance through unlocking important insights through multi-touch campaign attribution, allowing us to redistribute of paid search budget effectively and increase return on investment."
"We find tremendous value in the ability to integrate online and offline data sources into a coherent view of our business and customers. The Fospha team provides tools and solutions to help us move forward quickly. Their technology stack also is universal. That helps us remain flexible and open."
"Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come."
"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."
“Fospha has been a game changer for understanding how our paid media channels are performing.”
“Snapchat is a high performing channel and key growth driver for our US market. We would not have realized this without Fospha.”
"Before Fospha, we simply could not see the full picture on spend, sales and true Customer Acquisition Cost. In our search for a solution, we couldn't find a measurement solution that matched our focus and ambition. After seeing the results of the first 30 days working with Fospha, we wished we’d found it sooner. Fospha used data to confirm our hunches, drive our growth and pay for itself within 30 days."
"Without a product like Fospha, there is no way to see the full picture on your marketing performance. In our search for a solution, we couldn't find a measurement platform that really understood our business and specialised in Direct to Consumer. We didn’t think there was anything untoward in our mix, but Fospha used data to open the black box for us and in the end we recovered $2m."
"Fospha has been super helpful in helping Nest clients understand the value of social, upper funnel investment and emerging channels like TT, Pin and Snap."
"The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months."