"Fospha Attribution provided us with the confidence to scale our TikTok advertising."

“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”

"Before Fospha, we considered turning TikTok off, as we had no evidence of its impact. Once we saw that 380% higher ROAS – we followed the signals and ramped spend for Black Friday. The results were massive – we saw a bump in revenue even at blended level, and TikTok …

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need …

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

"Fospha has been the biggest factor in how we've transformed paid social to a massive strength in our marketing. Our team used the tools provided by Fospha to achieve this."

“Fospha has been a game changer for understanding how our paid media channels are performing.”

“Snapchat is a high performing channel and key growth driver for our US market. We would not have realized this without Fospha.”

"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."

"Before Fospha we didn't have the clarity we needed to make decisions."

"Fospha’s insights helped us reduce affiliate costs by 25% without impacting our top-line revenue. A greater understanding of our affiliates’ performance also helped us to redistribute our marketing spend amongst our most valuable partners."

"A big goal for us was to diversify our channel mix to de-risk the business. Fospha’s data really helped us to do this by comparing efficiency across channels to find opportunities to scale channels with a smaller share of wallet, which we did with Pinterest."

"Our relationship with Fospha started with helping us to solve one problem but has quickly led us to completely rethink the way in which we operate as a business. It has created a new data foundation far above our competitors that has enabled us to understand our readers at a …

"We thought TikTok was a really promising channel, but we didn’t have the right measurement stack in place to be able to evaluate it. Once we were using Fospha we had the confidence to launch the channel."

"Fospha contains the reporting I've been looking for my whole career."