49 Fospha Testimonials

"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."

"We thought TikTok was a really promising channel, but we didn’t have the right measurement stack in place to be able to evaluate it. Once we were using Fospha we had the confidence to launch the channel."

"Our relationship with Fospha started with helping us to solve one problem but has quickly led us to completely rethink the way in which we operate as a business. It has created a new data foundation far above our competitors that has enabled us to understand our readers at a individual level, and use new technologies like Artificial Intelligence to operationalize our data to deliver a unified customer experience. We continue to use their technology to reinvent how we engage with our readers and deliver value to our clients. On top of this, their multi-touch-attribution model enables us to be more effective in where we spend our marketing budget."

"A big goal for us was to diversify our channel mix to de-risk the business. Fospha’s data really helped us to do this by comparing efficiency across channels to find opportunities to scale channels with a smaller share of wallet, which we did with Pinterest."

“Fospha has been a game changer for understanding how our paid media channels are performing.”

“Snapchat is a high performing channel and key growth driver for our US market. We would not have realized this without Fospha.”

"Through strategic optimizations of our ad accounts and a targeted increase in TikTok spending, we achieved substantial additional revenue year-over-year. Our efforts significantly boosted Return on Ad Spend (ROAS) and established TikTok as one of the top social channels in the IT market. Fospha's insights into attributed performance results have been invaluable, informing and further refining our TikTok channel strategy."

"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our campaigns to generate the higher engagement and get the most out of our spend. We look forward to working with the Fospha team and exploring what more MMM has to offer."

"Fospha contains the reporting I've been looking for my whole career."

"Fospha Attribution provided us with the confidence to scale our TikTok advertising."

It’s always great to connect with senior D2C leaders in growth roles. Our conversation sparked an idea for us to test Meta’s Advantage, plus in our EU market where smaller budget have meant we struggled to have it “always on."

"Fospha allowed us to quantify the impact of problem areas in our customer journey on conversion costs. They also allowed us to drill down to a very granular level, to find out exactly where and why these customers were dropping out."

"A company of our size is inevitably siloed, both in terms of teams and data. Fospha’s solution brings consolidated, accessible data to the heart of the organization. Fospha’s expertise and approach, working hand in hand with my team, has enabled us to take back control of our data from ‘out-of-the-box’ platforms, controlling data sets, deriving insights for internal customers. With their help we can make business decisions quicker."

"We are currently saving approximately 500 days effort per year within my team. This will only grow this year though as we branch out into more areas e.g. market and competitor data - and as we increase general use and expand our output within the department."

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need to be speaking to the guys at Fospha.”