"Investing spend into TV was daunting for us because we could not clearly visualise the impact it had on our sales and digital channels. We are really impressed with the valuable insights Fospha’s Marketing Mix Model uncovered. We now understand how TV is performing and know how to optimize our …

"Fospha, along with our PPC agency, helped us to work out which campaigns were underperforming, and integration with Kenshoo meant that our PPC team could spend more time helping us with broader business decisions – optimizing on copy and campaign analysis instead of managing bids manually."

"Fospha contains the reporting I've been looking for my whole career."

“Normally we have to sacrifice ROAS in order to drive this type of growth so quickly. Fospha let us find the opportunities we were missing with our old approach to measurement, so the increased investment was all upside. For brands like us focused on driving fast, profitable growth, you need …

"Fospha gives us a level of insight that click-based measurement just can't provide. With Fospha's data we can make faster decisions, push budgets further, and get better results."

"Through strategic optimizations of our ad accounts and a targeted increase in TikTok spending, we achieved substantial additional revenue year-over-year. Our efforts significantly boosted Return on Ad Spend (ROAS) and established TikTok as one of the top social channels in the IT market. Fospha's insights into attributed performance results have …

"We find tremendous value in the ability to integrate online and offline data sources into a coherent view of our business and customers. The Fospha team provides tools and solutions to help us move forward quickly. Their technology stack also is universal. That helps us remain flexible and open."

"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue …

"Fospha have helped us to improve our paid search performance through unlocking important insights through multi-touch campaign attribution, allowing us to redistribute of paid search budget effectively and increase return on investment."

"Fospha provide us with a view of our customers before they become customers. We have a rich existing customer dataset at Octopus Energy, however, the customer level journey data we receive from Fospha is an incredibly valuable source of intellectual property that allows us to interpret behaviour and marketing interaction …

"We love working with Fospha and KnoCommerce! Using them together has been a gamechanger and helped us truly understand the value of our paid media. They are super easy and fast to work with which has helped us make quicker decisions."

"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."

"Fospha has been the biggest factor in how we've transformed paid social to a massive strength in our marketing. Our team used the tools provided by Fospha to achieve this."

“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”

"Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come."