"Our relationship with Fospha started with a measurement strategy for digital performance, allowing us to measure optimal attribution and improve visibility on customer journeys. We now have a more constructive view on how PPC and Meta Search channels are performing, and where efficiencies and strategic optimisations can be made."
“Attribution is a new way of looking at things which the team are really excited about, especially being able to identify headroom in channels and justify focus on upper funnel which will be hugely impactful for us. It's been a great experience.”
“Snapchat is a high performing channel and key growth driver for our US market. We would not have realized this without Fospha.”
"A big goal for us was to diversify our channel mix to de-risk the business. Fospha’s data really helped us to do this by comparing efficiency across channels to find opportunities to scale channels with a smaller share of wallet, which we did with Pinterest."
"The top two recommendations we implemented from Fospha resulted in $192k incremental revenue in just 6 months."
"We thought TikTok was a really promising channel, but we didn’t have the right measurement stack in place to be able to evaluate it. Once we were using Fospha we had the confidence to launch the channel."
"Fospha has been a game changer for us. They’ve helped us to identify the best channels and campaign types for achieving growth at scale. We’ve already broken multiple records using these insights and we are confident there are plenty more to come."
“I think probably the most important reason we prefer Fospha – a longer more sophisticated funnel with multiple touchpoints.”
"Fospha's independent measurement tools have empowered our team with transparent data and the ability to link our offline sales to both our offline and online marketing. We now have the confidence to invest more in our marketing, and we are excited to see the results."
"(Halo) really helps us with overall with event planning, campaign planning, and investment choices. It provides data that previously was a gap for us, so we can better plan an promote a key sales channel."
"Fospha’s MTA solution helps us make sense of our marketing data to enable better decisions with our spend, and their team have actively partnered with us to derive results from the data and those results have been phenomenal."
"By breaking down silos within our organization, in an affordable and agile way, Fospha’s solution has bought consolidated, accessible data to the heart of our business."
"Fospha has essentially been acting like a Director of Growth for me, guiding my strategy and helping me make decisions. We beat last year's Black Friday performance on every key metric."
"Fospha provided a joined up view on our marketing performance allowing us to understand how our marketing channels interact. Fospha’s data science team gave us valuable recommendations directing us on where to allocate spend to increase leads and boost ROI. This data is fuelling our business and driving new revenue generating strategies."
"Fospha have helped us to improve our paid search performance through unlocking important insights through multi-touch campaign attribution, allowing us to redistribute of paid search budget effectively and increase return on investment."