HockeyStack is a no-code SaaS analytics tool for marketing and product marketing teams with features that cover the whole customer journey from acquisition to engagement, so you can increase revenue and reduce churn.
“We had a lot of data — the question was, what to do with it? We were looking for something where we can act upon the data tomorrow, today, or in the future," said Amanda. Where Juraj was also focused on solving the issue at hand, how to optimize spend by channel. "The first piece is that company marketing contribution, and I mean not just how much pipeline was created by marketing, but literally how does this translate into different channels, and also how to optimize the specific channel based on that."







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