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Fospha is a Multi-Touch Attribution solution helps businesses work out where to spend the next dollar/pound of their marketing budget. Integrating disparate data sources from across the business, they give their customers a holistic view of their marketing data and provide the insight and tools that enable their clients to drive conversions and improve marketing ROI.
Measured provides a single source of truth for media investment decisions. Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and tactics and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose-built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
Rockerbox targets users that are currently exhibiting intent-based browsing behavior, reducing wasteful spend, and increasing conversions by understanding the sites and articles that are currently impacting your audience's decisions.Additionally, Hindsight by Rockerbox provides clients with a fuller path to visitation/conversion (beyond direct referrer), uncovering the influential sites, articles, and topics to ensure that you are appropriately engaging users along the way.
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