HockeyStack Testimonials

“So we’ve got to understand every single interaction of those 20 contacts, and then somehow report the value of all of the things that we’re doing with those 20 contacts and then make decisions on how to invest in marketing and tell our CFO that we need a bunch more money. None of the tools [we had at the time] were going to solve that for us."

“We had a lot of data — the question was, what to do with it? We were looking for something where we can act upon the data tomorrow, today, or in the future," said Amanda. Where Juraj was also focused on solving the issue at hand, how to optimize spend by channel. "The first piece is that company marketing contribution, and I mean not just how much pipeline was created by marketing, but literally how does this translate into different channels, and also how to optimize the specific channel based on that."