We outgrew our competitors last year in 2021. One of the key reasons we did that was being able to leverage third-party credibility. As a franchisee, when they go to our Reputation dashboard, it’s super easy to manage reviews, respond, and understand what’s going on — from our customers and …

"Consumers expect a certain level of communication these days, and this is where Reputation is definitely helping us. Your dentist, they don’t call you anymore; they text you. And when you don’t text back, they email, and when you don’t email back, they finally call you. With COIT, we’d call …