Qualtrics

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Read 272 Qualtrics reviews and testimonials from customers, explore 237 case studies and customer success stories, and watch 30 customer videos to see why companies chose Qualtrics as their Brand Intelligence Software

Qualtrics is the technology platform that organizations use to listen, understand, and take action on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments and entire organizations to manage the four core experiences of business—customer, employee, product and brand—on one platform. Over 10,500 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture and build iconic brands. To learn more, please visit www.qualtrics.com.

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Customer Rating Review Scorebased on 6199 reference ratings
4.7/5.0 (6199)
  • Market Leader 2025 2025
    Summer 2025Market LeaderCompetitive Intelligence Software
  • Top Performer 2025 2025
    Summer 2025Top PerformerBrand Intelligence Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderReview & Reputation Management Software
    • Market Leader 2025 2025
      Winter 2025Market LeaderCustomer Feedback Management Software
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Featured Testimonials

  • "The way we serve patients has been changing for a number of years. It’s becoming more and more important to ask people what they think about our services. With Qualtrics we’re getting closer to patients and using their feedback to improve our patient experience and design new, innovative ways of delivering better care."

  • “Now we can create surveys in hours, rather than waiting weeks for a third-party firm, and without any programming. We’re growing both the scope and scale of our research and can do ten times the amount of research we could do in the past."

  • "Qualtrics provides us with a platform that satisfies even our most curious executives with up to date insights that are easy to digest and take action on."

Featured Case Studies

  • Brown-Forman - Customer Case Study

  • TU Delft - Customer Case Study

  • LinkedIn - Customer Case Study

Featured Customer Videos

Additional Qualtrics Information & Resources

Read Qualtrics Reviews, Testimonials & Customer References from 272 real Qualtrics customers.

Browse Qualtrics Case Studies, Customer Success Stories, & Customer References from 237 businesses that use Qualtrics.

Watch Qualtrics Customer Videos to learn why 30 businesses chose Qualtrics.