“By transforming our product organization and establishing new product processes with the help of Productboard and Productboard’s Professional Services, we provide stakeholders across 9 regions with visibility into our roadmap and a keen understanding of our product decisions.”

“We believe that Productboard has the features and functionality for us to optimize our product management processes from end to end, from discovery to delivery.”

“Mindset, process, tools – Productboard was the enabler at Invoice2go for an experienced team to focus, prioritize and accelerate the business towards further growth.”

“We started with Productboard because we had a need to collate feedback and action on it, and what it turned out to be was a mechanism to transform the business — from a technical feature factory to a user-centric value driver. That was the big change.”

“The history of HR is very much bound to a distribution of resources based on functional domains; teams only focus on the deliverables within their function. For example, if a new training is requested by a business unit, the Learning and Development team’s concern would be only about the content …

“When you start to implement a product in a new market, you need immediate feedback from the customer, and then you need to be able to respond. That helps you understand if what you’re doing is right, wrong, or if the problem is something bigger — something you want to …

“Our CEO was traveling a lot for work before Firstbase, and he missed out on a lot of moments with his young daughter, her first laugh and her first walk, and he realized: this shouldn’t be. People shouldn’t have to miss out on those memories.”

“Product was a black box. Other teams didn’t know when a release was coming because they couldn't follow the information through the process from feedback-gathering to delivery. So, the first thing we see now with Productboard is a sense of trust again.”

“When I got here, Product was trying to make sense of all customer feedback, but there was no easy way to classify or view the many types of feedback we had. That caused lots of extra communication — they were spending more time sorting out internal relationships than building relationships …

“Engineers lived in JIRA, but their process was disconnected from the roadmap. So, it was a struggle to know what developers were working on, even though Product would put timeframes on features in the roadmap. Ultimately, it started to become a culture problem because it didn’t seem the broader product …

“Our customers were submitting a suggestion or a bug, and it wouldn’t always be looked at, and you can imagine how that frustration can build or escalate.”

“The advantages with Productboard are the connections between Insights to backlogs and prioritization to roadmaps. It’s really considering the whole ecosystem of building products. Whereas some systems just do roadmapping well or insights well, Productboard brings it all together.”

“Our end goal is always to position the customer as the champion. So, when they know we are responsive to their feedback, when they see we incorporated their ideas throughout our product journey, they will increase usage and think to recommend us.”

"The platform has enhanced our ability to launch products, while gathering the right feedback from our customers. With Productboard, we are able to focus on building the best products for our customers."

“Working with Productboard has been one of the BEST implementation engagements I've had.‘’