Productboard is a customer-centric product management platform that helps organizations get the right products to market, faster. Over 6,000 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap. With offices in San Francisco, Prague, Dublin and Vancouver, Productboard is backed by leading investors like Dragoneer Investment Group, Tiger Global Management, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures.
“One of the most significant challenges we faced was how disorganized feedback and feature requests were. People would create tickets in a Jira repository called ‘product ideas,’ and it was fairly messy. Multiple teams, like customer success, support, and product, would create tickets in silos, often resulting in duplicates. Sometimes the requests would be attributed to customers who no longer existed. Trying to find valuable insights was like looking for a needle in a haystack.”
“Having our feedback in too many disparate places risks prioritizing the wrong thing — and prioritizing the wrong thing can make or break a calendar year.”
“Before, there was sort of this lull, where we’d decided what to work on but our designers didn’t have user insights they could use for inspiration right off the bat. Now when we’re in the requirements gathering phase, I know the exact people to follow up with for design interviews the same people who voiced a need for the features we’re about to go build.”
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