55 Persona Testimonials

"At Instacart, we try to do as much as we can on our own, but when it comes to big volumes and building out something very complex like an identity program, it made sense to go with a vendor."

"Persona worked incredibly closely with us to make sure that everything met Sonder’s carefully crafted branding guidelines - from our custom fonts to the size, shape and position of all the UI components. We appreciated the level of care Persona had for our brand."

"We want social media to better reflect real life — and in real life, people can see your face and know who you are. When you're engaging with other humans, you should be doing it as yourself."

"Before Persona, we would capture the user’s ID and selfie and upload both of them to our EHR system, where we’d manually verify it. Persona has unlocked the ability for verification without human intervention every time. This creates a seamless experience for the user and reduces manual processes for our team."

"Our onboarding process was incredibly challenging for both sides of the process — we were collecting information via an online form and manually adding to a data spreadsheet that had grown to 18,000 rows to track that each business was truly a business and what decision was reached."

"Linking systems like Graph are so important. There were some jaws-on-the-floor kind of reactions when we saw how it would work because getting this kind of linking information has been so tedious for us, and Graph’s interface is so beautiful, easy, intuitive, and even kind of enjoyable to use. So my team was ecstatic."

"[Persona’s] platform knows more about passports than any individual on our team, so that raises the quality of the response in addition to the significant improvements with respect to the speed of the response."

"The biggest pain points that Persona was able to solve were the automation of the manual review piece and accuracy piece. Checking 4,000 IDs on a weekly basis manually leads to manual errors. Persona helps flag the cases [we] need to pay attention to and automates the rest."

"The fact that Persona was willing to work through the IAL2 certification process for us was a tremendous benefit — we really need it for our future plans."

"Persona not only helps us verify that everyone has a legitimate ID proving they are at least 18, but also that they’re actually the person behind the content."

"We relied on our development team to manually query our database to find linked accounts. This was costly, and it took a long time to complete."

"For any kind of initial investigation process, Graph is our go-to tool to uncover linked or suspicious account patterns. It’s a great tool to use as a starting point of any fraud investigation."

"We looked at a couple other solutions in the space, and Persona was definitely the front-runner when it comes to identity. We know that Persona takes trust and safety very seriously, as well as the ease and thoughtfulness of the user experience — shared values we look for in our vendors."

“Companies that handle a lot of money typically have a pretty big target on their backs when it comes to fraud. And yet here’s all this private information being slung around and traded between parties. It creates a lot of surface attack areas where fraudsters can come in via spoofing, phishing, man-in-the-middle attacks, etc., grab personally identifiable information (PII), and use it against the people that own it.”

"In the past, when a client needed to transfer funds, they might have picked up the phone and called the recipient for verification. But today, with voice deepfakes and the like, there’s less confidence in relying on a voice. We needed something that could provide high assurance without being overly burdensome."