55 Persona Testimonials

"At Instacart, we try to do as much as we can on our own, but when it comes to big volumes and building out something very complex like an identity program, it made sense to go with a vendor."

"Persona has a straightforward design and UI to implement identity verification - a plug and play option with lightweight friction. Rather than building for all of this ourselves, it made sense for us to use a vendor that we trust."

“Our mission is to build safe AGI that benefits all of humanity. To offer safe AGI, we need to make sure bad people aren’t using our services. But we don’t necessarily believe we need to know all aspects of an individual’s identity to feel comfortable with them using our services. We also want the benefit of our products to reach as many people as possible, and it’s extremely difficult to accomplish that mission if we make it really hard to sign up for our services.”

"We looked at a couple other solutions in the space, and Persona was definitely the front-runner when it comes to identity. We know that Persona takes trust and safety very seriously, as well as the ease and thoughtfulness of the user experience — shared values we look for in our vendors."

"From alignment rules to signatures, our manual review process takes too long."

“Companies that handle a lot of money typically have a pretty big target on their backs when it comes to fraud. And yet here’s all this private information being slung around and traded between parties. It creates a lot of surface attack areas where fraudsters can come in via spoofing, phishing, man-in-the-middle attacks, etc., grab personally identifiable information (PII), and use it against the people that own it.”

"In the past, when a client needed to transfer funds, they might have picked up the phone and called the recipient for verification. But today, with voice deepfakes and the like, there’s less confidence in relying on a voice. We needed something that could provide high assurance without being overly burdensome."

"Lime is a global company. We have a lot of different use cases — everything from the types of documents we accept to local regulations and the types of data we need to collect. Persona’s customizability stood apart — it was the best, most flexible option to meet all of our different needs."

"Persona’s expansive feature set meant that we didn’t have to make any concessions in choosing a solution. We didn’t have to settle for a subpar experience just because we needed global support, for example. Persona offered the breadth and depth we needed — without requiring trade-offs."

"Persona has a straightforward design and UI to implement identity verification - a plug and play option with lightweight friction. Rather than building for all of this ourselves, it made sense for us to use a vendor that we trust."

"When there’s a suspicious case, we can just send a Cases link and it has all the information previously collected by Persona in a single place. That makes it easy for anyone to report suspicious activity to the fraud team without worrying about miscommunication."

"Persona enables us to look at all signals from a customer and catch red flags in a way that the human eye can’t. Rather than manually comparing past applications or scrutinizing ID photos, Persona’s AI helps us automatically identify these bad actors, saving us a lot of hassle."

"We didn’t see another solution in the market that would guarantee protection for guest data, while still allowing reliable access in order to process new bookings; the way they have built the product to prioritize GDPR and CCPA compliance made Persona the clear choice for our team."

"Persona worked incredibly closely with us to make sure that everything met Sonder’s carefully crafted branding guidelines - from our custom fonts to the size, shape and position of all the UI components. We appreciated the level of care Persona had for our brand."

"Persona’s intuitive UI has saved our team several hours a day and led to a massive reduction in customer service requests."