504 Pentagram Testimonials

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  • "The capital projects are organized by region, with a tipped-in, colored stock divider introducing each section."

  • "Other sleep- and breakfast-inspired items include mugs and T-shirts with playful slogans. The newspaper-format teaser ‘Cereal Times’ also features the brand’s signature bold typography, bright colours and playful copy."

  • "The new look and feel are designed to bring readers closer to the objects featured in the magazine and create a more sophisticated reading experience, more akin to an art catalogue than a trade publication."

  • "Collaborating with Bobby Tannam, Pentagram created The Happy Face Pizza and Supermax wordmarks and resulting Happy Face Display font."

  • "The Pentagram team has designed a series of large-scale graphics inspired by the idea of connections, with dot-to-dot networks forming images that convey a dynamic sense of community and suggest collaboration, interaction and creativity."

  • "The bookjacket pictures the trompe l’oeil red curtains at the Palais Garnier in Paris, with no cover typography."

  • "Pentagram’s 2015 Holiday ‘Up Side Down’ challenged clients, collaborators and friends to question their point of view by flipping the world map upside down."

  • "Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

  • "Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

  • "The mascot name was inspired by a nearly perfect skeletal specimen of a Columbian Mammoth housed at Amherst’s renowned Beneski Museum of Natural History."

  • "WITNESS still has a crucial role to play in training a new generation of human rights defenders in the safe, effective and ethical use of video."

  • "To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."

  • "The typographic branding captures the vibrancy of New York and the different character of its neighborhoods."

  • "The challenge for the team of designers and editors was extending the Netflix experience to a journal in a way that felt true to the brand."

  • "Pentagram was briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs."