"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."
"The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare."
"The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."
"Pentagram's design replicates the materiality of a screen-clad device, with a circuit-inspired spine connecting the book’s hard acrylic covers."
"The book includes a rich cultural history of the grain along with the recipes."
"Pentagram’s work included the now-iconic external signage, with its louvred screen to the cantilevered café at the top of the building."
"The large-format images highlight Mizrahi's exquisite craftsmanship and attention to materials, juxtaposing lush close-ups of the garments with photographs of the complete designs on mannequins like those seen in the exhibition."
"Pentagram created a titling typeface which could be applied in a modular way - a monospace font that looks like an illustration but is legible at the same time."
"An essential consideration for Soufflé was that the range was as sustainable as possible, both in the manufacturing process and with the amount of energy used during cooking."
"It’s a cohesive and thoughtful system. It gives us the framework and tools, but leaves us room for flexibility. That’s why it works. The more we use it, the more we love it."
"The activities combine personal reflection and data drawing to help participants understand the community of people who contribute to their well-being."
"The show’s chilling narrative is boldly announced through die-cut holes resembling blood splatters."
"The different drawings are used as a logo on various applications, creating a dynamic system that links the branding with the institution’s function as a school and art museum, and suggests the diversity of the development."
"The book has a proper legal blue back linen-mounted cover with brass loop stitching, and the text is set in the typewriter-like font Pitch."
"The identity centers on a distinctive letter ‘B,’ with simple geometry inspired by the shape of a ticket, that dynamically scales and stretches."
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