504 Pentagram Testimonials

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  • "Only a handful of publishing brands have a globally recognised visual identity and it was important to retain DK’s iconic status, while bringing the old mark firmly into the digital age."

  • "The identity reflects the specialized focus of the firm and its roots in science and technology."

  • "By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."

  • "The identity and motion graphics share the show’s fresh approach, looking unlike anything else on PBS."

  • "A series of towers—designed to adjust height depending on the context—resemble stacks of giant mah jongg tiles set on end. The towers incorporate display cases for artifacts, and feature graphics derived from the game."

  • "The new interiors have been designed to provide customers with a consistent experience of the brand and to differentiate Rabobank from its competitors in order to maintain a strong, competitive presence within their retail oriented, high street context."

  • "Each horn continually sings lyrics which are generated live by a uniquely trained, site-specific piece of AI software."

  • "The program is designed to help position Drew University as forward-looking and contemporary, less as a tradition-bound New England private university and more as a dynamic, modern university and vibrant academic community."

  • Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.

  • "The visual language and packaging convey selfcare’s focus on function and utility, but with a premium look and feel."

  • "The identity doubles as a suffix that can be added to any root word, making it infinitely adaptable for messaging."

  • "The look and feel of the redesign takes its inspiration from newspapers and temple newsletters traditionally so important to the community."

  • "The poster translates the form of Nelson’s iconic Ball Clock into the color palette of all Pentagram's posters for Yale—black and white—with the clock's hands appearing in gray."

  • "Echoing CEDIA’s roots in immersive audio-visual experiences, the widescreen portals framed the events beneath them, and carried the messaging and color-synchronized lighting that brought them to life and drew people in."

  • "The book includes a rich cultural history of the grain along with the recipes."