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504 Pentagram Testimonials

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  • “The identity has clarity and energy. During the design process, we showed some of the work to our students and they said it made them feel like they go to a school that encourages them to be inventive because there’s an unpredictability built into the design. That unexpectedness—and structure and …

    Susan E. Cahan Dean

  • "The activities combine personal reflection and data drawing to help participants understand the community of people who contribute to their well-being."

    Rajiv Mehta Founder and CEO

  • "Each letter of the logotype is joined to another, reflecting how the public interacts with the Art UK website and the artworks within the collection."

  • "The viewbook offers information to prospective students in a way that makes them feel like they are part of the Colgate community."

    Colgate University

  • "First, we wanted a brand identity that could become iconic across all of the major markets we intend for Snap Kitchen. Second, we wanted a visual system that was consistent and strong across medium, whether it be signage, packaging or digital. Third, we wanted a system that made our stores …

    David Kirchhoff Chief Executive Officer

  • "Rejecting the bureaucratic approach used by most talent development companies, Congregation has built a service that helps businesses in a human, creative and smart way with the vision of building the workforce of the future."

    Congregation

  • "For the cover the Pentagram team developed a unique format that features a wild animal photographed in a studio against a distinctive, jewel-toned backdrop."

    World Wildlife Fund World Wildlife Fund

  • "The installation playfully suspends the garments at different heights from the ceiling, creating an animated vista as museum goers approach the gallery."

    Phoenix Museum of Art

  • "The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."

    The Meteor

  • "The logo is a set of rounded shapes - inspired by coconuts, waves, surfboards and Roberto Burle-Marx’s curvaceous landscapes - creating the word Nonô."

    Nonô

  • "High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

    Spiritland

  • "A simple line derived from the number “1,” inspired by the company’s name. The line suggests the diagram of a floor plan, with one side left open to convey a sense of possibility."

    First Round Capital

  • "The new look and feel are designed to bring readers closer to the objects featured in the magazine and create a more sophisticated reading experience, more akin to an art catalogue than a trade publication."

    Society of North American Goldsmiths

  • "The campaign uses a black, white and red color palette and bold typography inspired by historic show posters to project a kind of urban glamour."

    Apollo

  • "The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."

    Kim Jenner Royal Academy of the Arts
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