504 Pentagram Testimonials

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  • "Tigermilk’s concept is to offer fast, casual food based on Peruvian and other Latin American flavours in a stylish location as both a healthy lunchtime option and social evening experience."

  • "The designers worked with newsroom staff to consider a range of topics they believed worthy of exploration, whether current affairs or historical issues."

  • "The video intersperses a cacophony of keyboard-based motion graphics with live action footage of Hackett, who is drawn into the instrument’s visual world."

  • "Many of the words I’ve chosen are centred on the struggle against black racism but I’m unapologetic for this as half my family come from the West Indies. However, I believe that you could replace many of the words with other people whether they are Catholic, Jewish, Muslim, gay, bisexual, white, Asian or Irish (as are my wife and children). So many people experience some from of racial and social injustice and without some of the people represented here, their voices would be even more unheard."

  • "The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."

  • "Graphically the identity pulls no punches about a subject that still makes some people uncomfortable."

  • "Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

  • "The designers developed localizations for different territories around the world, rendering the logo in Arabic, Chinese and other languages."

  • "The strategy required the company to transition from a mid-market positioning to a premium brand, to create the platform for introducing a totally new product range of high-quality cooking machines for American consumers."

  • "The bulk of the issue, a package of 48 pages, is devoted to telling the colorful story of Drexel’s 125 years of existence through a lively, graphic layout built around 125 historical facts, people, programs and moments that have made Drexel the unique place it is today."

  • "The front cover features a detail from Dante Gabriel Rossetti’s much loved 1877 painting ‘Proserpine’, with gold foil contrasting beautifully with the blue velvet robes of Rossetti’s model and lover."

  • "The identity captures the vibrancy of Skirball’s programming and celebrates the exuberant spirit of downtown."

  • "The date is represented in elements inspired by systems of counting, a reference to the tabulation that goes into creating the list."

  • "Pentagram was asked to create an identity that would define Daftmill as a unique brand with genuine provenance, confident enough to rely on the quality of its distillate and the integrity of its production."

  • "The logo was initially built in three dimensions, with the letters sliced up and moved around to give a dynamic, exciting feel to the identity. "