504 Pentagram Testimonials

"The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

"Pentagram built the brand identity around a core ‘timeline’ visual, representing a progression from functional solutions to transformative organisational and societal perspectives."

"After considering changes that ranged from imperceptible to unrecognizable, Pentagram redrew the original Guitar Hero logotype, adjusting some of its more aggressively odd features to enable accurate reproduction at a variety of scales and in media from digital animations to temporary (or permanent) tattoos."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

"The dynamic dot can be customized with dimensional complexity or different shapes, movements and color treatments, and used on its own for various sub-brands."

"We need a logo that reflects the exciting work we do and portrays the current state of the company. I feel this new logo is an invigorating next step in our evolution as a company and I look forward to its implementation and use."

"To help the reader out on this photographic road trip the Pentagram team included a small map graphic and the exact latitude and longitude coordinates for each rest stop with the book’s simple titling."

"Margaret, the single largest benefactor in the DMA’s history, wanted to keep the book and her transformative final bequest to the museum under wraps until after her passing."

"The centerpiece of the lobby is a 51-foot-long mural made of felt, a material that is ideal for a child-friendly environment."

"The new installation embraces and enhances the unique sonic character of Haneda Airport’s Arrival Hall, with its incredible mixture of words, noises, tones and tempos."

"In order to weave the older magazine covers and layouts in seamlessly with the more current Pentagram work, the designers concocted an organizing principal based on the way encyclopedias traditionally organized content."

"Strong, elegant and dynamic, the identity answers the creative brief of presenting Luminato as a connector and an enabler."

"Pentagram has created a new name, visual identity and packaging that moves the concept away from the youthful associations of the original Baskin Robbins brand."

"The committee of volunteers responsible for running the charity felt the previous branding was out of step with the contemporary landscape."

"The design echoes the scope of Bourgeois’s work, simultaneously mammoth and personal."