"Despite their differences, the women of roller derby derive the same benefits from their experience: confidence and camaraderie."
"The shape of the logo suggests the form of an ‘A’ and a skyscraper as seen in perspective."
"The arrow has been built into a negative space in The Scene logotype, where it can also serve as a window for a variety of imagery."
"The aim of the campaign was to create a ‘lightbulb moment’, where people would quickly grasp the relatively complex concept of a circular economy."
"Pentagram worked closely with the company to develop a brand strategy, tone of voice and visual identity that strikes a balance between product and experience."
"In an effort to subvert the local surroundings of large, digital advertising screens used all around Tokyo, the team focused on using traditional, analogue animations to bring their stories to life."
"The space was designed to encourage children to think like scientists as they take advantage of the student–friendly scientific equipment and computer resources while they are guided by “Qcards” provided by the museum’s education department."
"Buffy’s playful personality is expressed in the brand identity, which is warm, outgoing and modern."
"The branding celebrates the vibrancy of the city, signals it is ready to reopen after the pandemic lockdown, and welcomes New Yorkers back to the party."
"Pentagram designed the exhibition, creating a visual identity that presents an engaging journey through Ferrari’s 70-year history."
"The design team created a series of animations of the swirling ‘Player Story’ representing all of the players who are connecting at any one time."
"The design team redrew and modernised the wordmark and the symbol, and also created a circular quality stamp. Designed to signify deZaan’s premium brand status, it also emphasises its authenticity and Dutch heritage."
"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."
"The designers wanted to dig deeper, to understand why each item had such significance and what criteria underpinned the curators’ choices."
"The book uses the art of noticing to make clear Pearce’s relationship to ideas, an approach that has driven his career as a graphic designer."
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