504 Pentagram Testimonials

“We have developed a brand that truly represents our strengths and this will carry us into our next chapter––the best one yet.”

"The new look and feel are designed to bring readers closer to the objects featured in the magazine and create a more sophisticated reading experience, more akin to an art catalogue than a trade publication."

"The future of magazine reading is undergoing a transformation; audiences and advertisers now interact with magazine brands on so many different levels and platforms. MPA’s identity simply had to reflect this fact."

"The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’."

"Species names were faintly printed on the wall. Visitors were then invited to make their mark by overwriting with indelible pen the name of one of the species, drawing attention to it, and bringing it to visibility."

"Buffy’s playful personality is expressed in the brand identity, which is warm, outgoing and modern."

"The designers developed a visual language that features cut-out graphic shapes, a reference to the construction of the garments, which uses alternative pattern-making techniques."

"Art Basel Cities links local and international communities through a vibrant and intellectually rigorous multi-year programme."

"The logotype for MUSE shows the relationship between the museum and the mountains of the Trento valley in which it is located."

"Pentagram has created a bespoke grid, font and glyph system for the festival, which will be adapted each year to create a refreshed but consistent identity."

"Color was essential to Matisse’s art, and the design utilizes a brilliant palette inspired by the artist to create a lively and engaging framework for a work of serious scholarship."

"Equal parts mythical and psychedelic, and informative and inspirational, Pentagram’s brief was to create an identity that captured the magic of mushrooms. Featuring a digitally 'grown', generative typeface contrasted with a systematic grid structure."

"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."

"The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

Here it is, Pentagram’s first rap video. Will people like it? No idea. Does an overjargonized world need it? Hell yes.