504 Pentagram Testimonials

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  • “The identity has clarity and energy. During the design process, we showed some of the work to our students and they said it made them feel like they go to a school that encourages them to be inventive because there’s an unpredictability built into the design. That unexpectedness—and structure and …

  • "The activities combine personal reflection and data drawing to help participants understand the community of people who contribute to their well-being."

  • "Each letter of the logotype is joined to another, reflecting how the public interacts with the Art UK website and the artworks within the collection."

  • "The identity projects a warmth and accessibility that connects the museum to the community of people who enjoy its programs."

  • "Each pendulum is equipped with a speaker playing a calming ambient bassline, while artificial intelligence modulates sounds that are being made in the space."

  • "The core of the design concept for the website is a data-driven, searchable timeline that brings together videos, events, articles, and other historical content."

  • "The branding links the new game to the universe of League of Legends while establishing its own distinct identity."

  • 'The pattern of circles organizes the space and makes the experience of social distancing as easy as possible.'

  • "High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

  • "Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."

  • "The show’s chilling narrative is boldly announced through die-cut holes resembling blood splatters."

  • "The identity is focused on a proud and loud declaration—'BKLYN BORN'—celebrating the project’s significant local engagement in a borough that prides itself in deep-rooted authenticity."

  • "The Pentagram team also established the sequencing and pacing of the color and black-and-white imagery shot in a variety of formats and divided up the sections of the book with spreads featuring quotes from Lanker’s vast network of admirers."

  • "The logo changes according to four distinct expressive states; each of these states is based on a quadrant of the circumplex model of emotions."

  • "To develop the concept, the designers focused on the contrasts between the volatile nature of the fintech industry and Droit’s smart, safe and responsive solution."