504 Pentagram Testimonials

"Pentagram were tasked with developing a solution that connects the three events, a brief made challenging by a range of differing audiences."

"The visualizations go beyond the symbol of the Clock to examine the issues that have brought the planet to the brink."

"Working in close collaboration with Hongkong Land, Pentagram proposed that Landmark unify all its 2017 events and campaigns around one encompassing and aspirational idea – wisdom."

"The square peg in a round hole symbolically represents there is no ‘normal’ when it comes to mental health and that everybody fits."

"The identity clarifies and enhances theSkimm’s presence as it expands into new products and sub-brands."

"The intuitive interface helps users format their questions with eye-catching images and custom typography, as well as the infographics that show the results."

"High-end audio is the main focus of the venue and is in turn the focus of its brand. The identity is an ever-changing waveform that grows, lives and listens to the wide-ranging music it represents."

"The new name adds clarity and helps define Blood Cancer UK’s scope, covering a broad spectrum of blood cancer types and helping people across the whole of the UK."

"By focusing on the jester cap, the platform hopes more people can imagine donning the hat and seeing themselves as Fools, too."

"Fast forward 100 years, the city of Stuttgart is planning to relive the success of the exhibit with IBA 2027."

"The custom lettering looks back to the spirited type of variety-show titles without being kitschy or dated, perfectly conveying the smart, witty tone of the program."

"The branding uses vintage colors, lush illustration and witty messaging to resonate emotionally with consumers and tap into the nostalgia of cooking as a communal activity."

"Our IPU is a real game changer for machine intelligence researchers; in the way they work; in the new approaches they are able to try and in the results they will see. It has been meticulously designed from scratch by our engineering team specifically for machine learning workloads; to handle massively complex machine intelligence graphs with an easy to use software framework that simplifies and speeds everything up. We wanted our branding to reflect this and Graphcore’s position at the forefront of this new era of computing for machine intelligence. Pentagram interpreted this for us brilliantly with the new brand identity."

"The new identity centers on a wordmark held by a set of brackets, instantly conveying the organization’s role as a support system for artists."

"The designers developed a clean, elegant yet bold layout for the book, a neutral, documentary-like platform that would allow the content to shine."