"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."
"The identity treats the logotype as a metaphor for a bookshelf or bookcase, a place to collect things."
"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."
"The timeline maps out the key developments that were pivotal for the trajectory of digital thinking and technology in architectural design."
"The school’s new spirit mark, the face of a determined but friendly fox composed in a five-pointed star, references the Sidwell Friends legacy as the only Quaker school in the nation’s capital."
"The concept compliments the bipolarity of the space, creating a coherent narrative between the relaxed lounge bar downstairs and the frenetic nightclub upstairs."
"The new brand identity revolves around the ‘Covariant Flow’, an abstract visualisation that represents the process of learning through what’s known as the ‘decision boundary’."
“The identity has clarity and energy. During the design process, we showed some of the work to our students and they said it made them feel like they go to a school that encourages them to be inventive because there’s an unpredictability built into the design. That unexpectedness—and structure and …
"The visually rich typography appears on everything from menus, packaging and swag to signage and the website."
"The vibrant visual language is inspired by the call-to-action graphics of protest and activism, updated for digital contexts like social media."
"The Katerra brand identity conveys the company’s design approach, linking standardization with customization."
"The ingredients are represented by custom shapes that suggest a flour particle and a salt crystal. The two elements are connected by a looping 'and,' a symbol influenced by Japanese handwriting that is commonly used in Asia."
"Pentagram has designed graphics for two of the new RITZENHOFF glasses, one for beer and the other for milk. Both glasses feature typographic treatments which playfully nod to their contents."
"The identity features a rotating cast of logos, handwritten by the playwrights themselves."
"The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding."
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