"The team at Pentagram created the story, philosophy and identity behind MOTH. Rejecting the snobbery that often surrounds premium drinks brands, MOTH embodies the concept of ‘social alchemy’."
"The visually rich typography appears on everything from menus, packaging and swag to signage and the website."
"The infographics provide an overview of immigration trends in the country and the various pathways to becoming a citizen."
"Numan is a one-stop-shop that provides affordable solutions for erectile dysfunction, hair loss, and skincare products that are designed to enable young men to address and treat concerns and improve their overall wellbeing."
"The name is placed in the iconic circular symbols used for the train lines, and typography appears in Helvetica like signs in the stations."
"Pentagram created a series of virtual spaces that replicate the volume of empty bookcases, each housing one single photograph to fill the ghostly space."
"The visual language and packaging convey selfcare’s focus on function and utility, but with a premium look and feel."
"Information is organized around eight macro topics or themes, each represented with a different abstract pattern."
"Each letter in the name ‘Quad’ has been assigned to an individual theater in the four-screen cinema, where it appears as large-scale LED lighting in the ceiling."
"The branding links the new game to the universe of League of Legends while establishing its own distinct identity."
"Sophisticated and modern, the identity acts as a framework to showcase the world of colour that Fedrigoni inhabits, and allows Fedrigoni's product, content and imagery to remain centre stage."
"The identity doubles as a suffix that can be added to any root word, making it infinitely adaptable for messaging."
"Dramatically cropped, the oversized photographs suggest both a macro and micro view of the art world and provide a compelling entry point to content about the auction house and its activities."
"On the edge of Manhattan, Cornell Tech brings together an open and collaborative community of students, designers, engineers, entrepreneurs, and scientists to interact and co-create, all in one place."
"Pentagram wanted to make sure that the identity was delivered as a contemporary railway company, relevant to rail travel and passengers today, but obviously one that was conscious of its history."