504 Pentagram Testimonials

"The graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the 'C' symbol created from the form of the actual cloister arch and doorway."

"The redesign builds on the simplicity and clarity of MIT’s design heritage and transforms it."

"Rather than stage a traditional historical survey, the designers wanted to place Pentagram’s work in unusual contexts that would reflect our constantly evolving point of view and allow visitors to make their own connections and associations."

"The logo marries a regal ‘crown’ monogram with the flourish of human handwriting."

"Users leave messages that appear as virtual sticky-notes, expressing what they’ve missed about the city or hopes for its future."

"The logo brings together three animals that are important to the history of the organization and represent its century-long conservation efforts."

"The logo suggests a quantum core and visually resonates with a qubit, the basic unit of quantum information."

"Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs."

"The identity spotlights the updated name in a flexible logo that can be configured in countless ways."

"Though the presentation is static, the logo imparts the constant movement of the animated mark by appearing in different configurations in each application."

"Held at Somerset House, the large-scale immersive, experiential event showcases UNIQLO’s popular LifeWear concept from three perspectives: Art, Science and Craftsmanship."

"This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment."

"Chinese characters are pictograms—representing things—and the thingworld letterforms have themselves been objectified through modification."

"As well as the overarching brand, Pentagram worked with Mills & Boon to streamline its series model, developing directional concepts that serve as a standard for its in-house team."

"The grid of the wall calendar looks like a series of Pantone color chips, with the days of the month ranging through the shades of the featured color."