"The approach to the identity was informed by Pentagram’s decade-long relationship with the London Design Festival, for whom it designs a new identity every year."
"The identity treats the logotype as a metaphor for a bookshelf or bookcase, a place to collect things."
"Pentagram introduced a simple hexagon as the main graphic element, as common ice crystals are symmetrical with a hexagonal pattern. This concept is reflected in the book’s six-chapter structure."
"The graphic identity is constructed of two flexible, intersecting lines—one green and angled, the other one blue, curving and made of dots—that reference the unique geographical location, which links the mountain to the sea."
"The bulk of the issue, a package of 48 pages, is devoted to telling the colorful story of Drexel’s 125 years of existence through a lively, graphic layout built around 125 historical facts, people, programs and moments that have made Drexel the unique place it is today."
"The typeface is used throughout the museum’s graphics and is also available free to the public, who are encouraged to utilize it in their own designs."
"Pentagram also created a series of social media assets, each focusing on one of the RSH+P principles."
"The visual language and packaging convey selfcare’s focus on function and utility, but with a premium look and feel."
"A bespoke typeface is created to set up a balanced combination of contrast, stroke and depth for the three words Adam Katz Sinding; a blend of American Gothic and 20th century European Neo-Grotesk typefaces to pinpoint the fashion zeitgeist of the decade, thus providing a bold and confident foundation for …
"Pentagram and OPPO collaborated closely on every aspect of the visual identity framework, beginning with an understanding of developed and emerging markets, through to production and sustainability needs."
"The Journal redesign builds on the existing format with a modern type treatment and clean, spare page layouts."
"The name stands for One Metro New York, a reference to transportation as an essential service that connects the city."
"The identity captures the spirit of the museum in a mark that is inviting, contemporary and accessible."
"The design system Pentagram created allows the Academy to become a confident and sensitive author of all its visual material."
"Pentagram placed the emphasis on the charity’s commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: ‘Here for every dog and cat."
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